Do you build separate lifecycle strategies for supply and demand sides?

Yes. Marketplace retention requires distinct strategies for each side. We design separate journey maps, segmentation models, and campaign flows for buyers and sellers (or guests and hosts, passengers and drivers, etc.) each optimized for the behaviours and motivations unique to that side.

What marketplace models have you worked with?

We've worked with booking platforms, job placement marketplaces, ecommerce marketplaces, and service platforms. Whether your marketplace is B2C, B2B, or peer-to-peer, we design lifecycle strategies that drive activation and repeat transactions on both sides.

How do you handle the complexity of marketplace user journeys?

We map every journey stage for both sides from sign-up to first transaction to repeat engagement then architect the event tracking, segmentation, and automation logic to trigger the right message at the right moment. AI helps us identify drop-off points and revenue gaps that manual analysis misses.

Can you help with payment drop-off and transaction completion?

Absolutely. We build behaviour-triggered flows that recover abandoned transactions — payment reminders, progress nudges, and incentive-based re-engagement personalised by user stage and transaction type. This is often one of the fastest revenue wins for marketplace clients.

What platforms do you work with for marketplace lifecycle?

We're platform-agnostic Braze, Customer.io, MoEngage, CleverTap, Klaviyo, and more. We choose the stack that fits your marketplace's complexity, volume, and cross-channel requirements.

How quickly can we see results?

Most marketplace brands see measurable improvements within 30–90 days. Activation flows, transaction recovery sequences, and re-engagement campaigns deliver quick wins. Our 30-day money-back guarantee means you can judge the impact risk-free.

Better and scalable growth

Marketplace Brands: Both Sides of Your Platform Are Leaking Revenue. Let’s Plug the Gaps.

Propel builds AI-powered lifecycle campaigns for internet-based marketplaces driving activation, repeat transactions, and long-term engagement on both the supply and demand side. Because marketplace retention is a two-sided problem that needs a two-sided strategy.

Scaled the world's leading marketplace companies

Problem

Your Marketplace Has Traffic. It Doesn’t Have Retention.

Marketplaces live and die on liquidity. But most are hemorrhaging value after acquisition:

New users sign up but never complete their first transaction your activation flow isn’t doing enough

Supply-side engagement drops off after onboarding, and you have no lifecycle strategy to keep sellers, hosts, or providers active

Demand-side users transact once and disappear there’s no post-transaction journey to drive repeat behavior

Your lifecycle campaigns treat both sides of the marketplace the same, ignoring fundamentally different motivations and triggers

Transaction data, user behavior, and engagement signals sit in silos so personalization is impossible at scale

Solution

Propel has built retention engines for marketplace platforms processing millions of transactions. We design two-sided lifecycle strategies that keep both supply and demand engaged, activated, and transacting using behavioral data and AI to personalize at scale.

Customer Success Stories

Internet-Based Marketplaces — Results in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

TradeSmart's 60% Email Conversion Leap using Moengage's Omnichannel orchestration

37%

Higher NPS participation rate

Eduployment's Customer Journey Breakthrough using Moengage

45%

Uplift in onboarding completion

28%

Increase in job applications

Dorsia: An exclusive dining platform offering access to high-demand restaurants

34%

Increase in total bookings

22%

Improvement in repeat users

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

CreditRegistry: Nigeria’s leading credit bureau

1M

100K to over 1M emails per month

42

Higher open rates

Sortizy: Meal planning and grocery management app

40%

Uplift in onboarding completion

35%

improvement in activation

Trainman: India’s leading train ticket booking platform

40%

Increase in booking efficiency

25%

Drop in churn

Final Round AI: Fast-growing AI-powered interview prep platform

23%

Increase in low-intent user visits

8%

Boost in high-intent user engagement

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman

GTM & Growth Lead, Hook Music

Maya Coben

Director of Marketing, DORSIA

Kaivan Dave

Chief Marketing Officer, Final Round AI

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalization can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel is the right fit for your brand, stage, and stack

Frequently Asked Questions

Still have questions?

Our team is here for you.

Do you build separate lifecycle strategies for supply and demand sides?
Yes. Marketplace retention requires distinct strategies for each side. We design separate journey maps, segmentation models, and campaign flows for buyers and sellers (or guests and hosts, passengers and drivers, etc.) each optimized for the behaviors and motivations unique to that side.
What marketplace models have you worked with?
We’ve worked with booking platforms, job placement marketplaces, ecommerce marketplaces, and service platforms. Whether your marketplace is B2C, B2B, or peer-to-peer, we design lifecycle strategies that drive activation and repeat transactions on both sides.
How do you handle the complexity of marketplace user journeys?
We map every journey stage for both sides from sign-up to first transaction to repeat engagement then architect the event tracking, segmentation, and automation logic to trigger the right message at the right moment. AI helps us identify drop-off points and revenue gaps that manual analysis misses.
Can you help with payment drop-off and transaction completion?
Absolutely. We build behavior-triggered flows that recover abandoned transactions — payment reminders, progress nudges, and incentive-based re-engagement personalised by user stage and transaction type. This is often one of the fastest revenue wins for marketplace clients.
What platforms do you work with for marketplace lifecycle?
We’re platform-agnostic Braze, Customer.io, MoEngage, CleverTap, Klaviyo, and more. We choose the stack that fits your marketplace’s complexity, volume, and cross-channel requirements.
How quickly can we see results?
Most marketplace brands see measurable improvements within 30–90 days. Activation flows, transaction recovery sequences, and re-engagement campaigns deliver quick wins. Our 30-day money-back guarantee means you can judge the impact risk-free.