Supplement & Nutraceutical Email Marketing

Turn First Orders Into Lifelong Subscribers

Propel builds AI-powered lifecycle campaigns for supplement and nutraceutical brands, turning first-time buyers into subscribers and one-off bottles into predictable, recurring revenue. We run subscription, replenishment, winback and education flows across email and SMS, timed to when customers actually run out. In supplements, reorder rate is the whole game.

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Scaled the world's leading supplement brands

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Problem

Most Supplement Brands Are Losing Customers After the First Bottle

You've invested in acquisition. Customers are buying. But the drop-off is brutal:

First-time buyers never reorder and you have no automated system to bring them back before they run out

Replenishment and subscription reminders are generic or nonexistent, so customers lapse mid-regimen

Onboarding flows don't educate buyers on how to use or stack the product, so adherence and reorder rate stay low

Customer data is siloed between your Shopify store, subscription app and email platform, making real personalization impossible

Subscribers and one-time buyers get the exact same emails, so your highest-LTV customers churn unnoticed

Telemedicine

Solution

Propel builds retention engines for supplement and nutraceutical brands. We've driven subscription growth, replenishment and winback for vitamin, protein and wellness brands, and we know how to turn adherence and reorder timing into your most profitable channel.

Customer Success Stories

Supplements - Results in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
Contact us

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalization can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel is the right fit for your brand, stage, and stack

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Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Still have questions?

Our team is here for you.

  • What lifecycle flows do supplement brands need most?

    The highest-ROI flows for supplements are welcome and education, abandoned cart, replenishment timed to run-out, subscription nudges, winback, and a VIP track. We prioritize the ones tied to your reorder cycle and adherence, then expand.

  • Do you work with Shopify, Klaviyo and subscription apps?

    Yes. Most supplement brands we work with run on Shopify with Klaviyo and a subscription app like Recharge, and we also support Customer.io and Braze. We build the flows, segmentation and data layer that turn your stack into a retention engine.

  • How do you increase reorder rate and subscription retention?

    We time replenishment reminders to each product's run-out window, run adherence and education sequences, convert one-time buyers to subscriptions, and win back churned subscribers. The result is higher reorder rate and LTV without heavy discounting.

  • How quickly can we expect to see results?

    Most supplement brands see measurable lifts within 30 to 60 days. Quick wins like abandoned cart, welcome and replenishment flows deliver fast, and our 30-day money-back guarantee means you can try us risk-free.

  • What types of supplement and wellness brands do you work with?

    We work with vitamin, protein, nutraceutical, longevity and functional-wellness brands, from scaling DTC labels to established omnichannel brands. If reorder rate and subscriptions drive your revenue, we are a strong fit.

  • Do you replace our in-house team?

    No. We work as an extension of your team, handling lifecycle strategy, campaign execution and data architecture while your team keeps full visibility and approval. Communication happens via Slack, weekly reports and regular check-ins.