Better and scalable growth

Multi-Channel Lifecycle Strategy Management

AI-powered lifecycle journeys across email, SMS, push, and in-app engineered to turn retention into your fastest-growing revenue channel. Because personalisation isn’t a nice-to-have anymore, it’s how the next generation of consumers expects to be spoken to.

Scaled the world's leading companies

STEPS / PROCESS

How We Build Your Lifecycle Engine

Our AI-augmented strategists analyse monthly events to map your customer journey, find the revenue gaps your dashboards miss, and launch coordinated campaigns that convert across every channel.

1

Customer Journey Audit & Data Deep-Dive

We ingest your behavioural data, map every lifecycle touchpoint across channels, and use AI pattern recognition to surface the drop-off points and revenue leaks that manual analysis misses.

2

AI-Driven Lifecycle Strategy Design

Using insights from your data, we architect a channel-by-channel strategy welcome, onboarding, re-engagement, winback, post-purchase, and loyalty each optimised by predictive segmentation and behavioural triggers.

3

Campaign Build & Launch

Our team builds every flow and campaign in your platform copy, design, segmentation logic, and send-time optimisation included. You review and approve, we handle execution.

4

Continuous AI-Powered Optimisation

We run data-driven experiments across subject lines, send times, channel mix, and audience segments. AI surfaces what’s working at a pace no manual team can match and monthly reporting ties every insight to revenue.

5

Scaling & Predictive Expansion

As results compound, we layer in predictive sends, advanced micro-segmentation, and new channels building the kind of hyper-personalised experience that drives long-term customer loyalty and LTV.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
Customer Success Stories

Lifecycle Strategy in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Contact us

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Talk to our team

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

  • What channels does Propel AI manage lifecycle campaigns across?

    We orchestrate lifecycle campaigns across email, SMS, push notifications, in-app messaging, and WhatsApp. Our platform-agnostic approach means we work within your existing stack whether that’s Braze, Customer.io, MoEngage, CleverTap, Klaviyo, Iterable, or another platform and coordinate messaging across all channels for a unified customer experience.

  • How quickly can we expect to see results from lifecycle strategy work?

    Most brands see measurable improvements within the first 30–90 days. Quick wins like welcome series, cart abandonment recovery, and re-engagement campaigns can start delivering within weeks. Our 30-day money-back guarantee means you can try us risk-free and judge the impact for yourself.

  • Do you replace our in-house team or work alongside them?

    We work as an extension of your team not a replacement. Our senior lifecycle strategists, copywriters, designers, and platform experts handle execution and strategy, while your team retains full visibility and approval authority. Communication happens via Slack, weekly reports, and regular check-ins.

  • What platforms do you support?

    We’re platform-agnostic and have deep expertise across Braze, Customer.io, MoEngage, CleverTap, Klaviyo, Iterable, Omnisend, and more. As a Platinum Customer.io Partner and Braze Partner, we bring certified-level knowledge to implementation and strategy.

  • What does ‘AI-augmented’ mean in your lifecycle strategy?

    It means our strategists are supported by AI tools including our proprietary AURA platform and Sonic AI Copilot that analyse behavioural, transactional, and engagement signals in real-time. AI helps us identify revenue gaps, predict churn, optimise send times, and personalise messaging at a scale and speed that manual teams can’t match. But every strategic decision is made by experienced humans.

  • What types of brands do you work with?

    We primarily work with B2C brands including DTC, subscription businesses, SaaS, ecommerce platforms, mobile apps, and fintech companies. If your business has a customer lifecycle and retention is a growth lever, we’re likely a strong fit.