Artifacts

Artifacts

Battle-tested templates, playbooks, blueprints, and frameworks — built from real campaigns across 100+ B2C brands. Download free or deploy straight into your stack.

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Email Templates

Onboarding Email Sequence (7-Touch)

Drive users to their 'aha moment' within 14 days. Covers welcome, activation, feature highlight, and milestone nudges across 7 emails.
Drove 53% onboarding improvement for LivWell
Audit Checklists

MarTech Stack Audit Checklist

A 60-point diagnostic to uncover gaps across your events, segments, campaigns, and integrations. Uncovers 3–7 critical issues per audit on average.
Uncovers 3–7 critical stack gaps per audit on average
Analytics & Reporting

Win-Back Campaign Blueprint

Multi-channel reactivation flow for lapsed users. Includes timing logic, copy angles, and incentive sequencing across email, SMS, and push.
Recovers 15–25% of churned users on average
Audit Checklists

Customer.io Segmentation Prompts OS (Ecommerce)

Ready-made AI prompts to build high-impact BFCM and retention segments inside Customer.io — without guessing at the syntax.
Used by 50+ ecommerce teams to cut segmentation time by 60%
Email Templates

Braze Onboarding Canvas Template

Event-triggered onboarding journey map for Braze. Includes Canvas structure, audience entry logic, delay steps, and A/B test scaffolding.
Drove 23% more feature adoption for Final Round AI
Analytics & Reporting

NPS Campaign Email Framework

Three-email NPS sequence with survey logic, segment routing for detractors, passives, and promoters — plus follow-up copy variations per score band.
Drove 60% email conversion lift for TradeSmart
Email Templates

Retention Metrics Dashboard Template

Track churn, LTV, DAU/MAU, cohort retention, and email engagement in one shareable view. Compatible with Mixpanel, Amplitude, and GA4.
The reporting framework Propel runs on every active retainer
Journey Blueprints

Lifecycle Stage Segmentation Playbook

Define your New, Active, At-Risk, and Churned segments with clear behavioral triggers. Works across Braze, Customer.io, Iterable, and MoEngage.
Starting framework for every Propel lifecycle setup
Segmentation Guides

Pre-Send Email QA Checklist

Eliminate the 11 most common campaign errors before you hit send — from broken personalization to mobile rendering to unsubscribe compliance.
Saves an average of 2+ revision cycles per campaign
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Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

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