AI has made the first step of care cheap. A patient can get advice in seconds, see an ad for a few dollars, and receive a message that cost nothing to write. Then they pay once, hit a side effect in week three or a plateau in month four, and nobody is there. Not the ad agency, not the messaging tool, not the support desk. Propel exists for that moment. We are the AI growth team that stays with each patient, from the first ad to every refill.
We met at IIT Madras in 2015, grew consumer products to 100M+ users, then spent two and a half years running lifecycle programs inside online health brands. That is where we learned exactly where patients leave, and when.
The insight is not complicated: a patient who is answered at the moment they wobble, stays. The complicated part is knowing the moment. Every event is a signal, and we read all of them.
The boring part is the big idea: one record of each patient that every message, reply and refill writes back to, so the next contact never starts cold.
Four principles, learned the hard way across 100+ consumer brands:
A patient who drops off in week three does not come back once the strategy deck is finished. We find the biggest leak in the patient journey first and fix it within days.
Sonic, our platform, reads every signal to find the moment a patient is about to leave. A senior expert still approves every message, and anything medical goes to a clinician. We do not deliver clinical care.
Every message, reply, order and refill writes back to one patient record, so the next contact never starts cold. The system gets better with every brand it serves.
Braze, Customer.io, Klaviyo, MoEngage: we work with what you have and recommend what you need. The intelligence sits above the channel, so no vendor bias ever decides the patient journey.
If you run a consumer health brand and are tired of paying for the same patient twice, we would love to talk.
Where patients are dropping off across your journey, and the revenue that goes with them
How acquisition, retention and support can work together from one shared view of the patient
Quick wins your team can act on this quarter
Whether Propel is the right fit for your brand, stage, and stack
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