Privacy Policy

1. Introduction and Data Controller

Springwood Digital Labs Private Limited (CIN: U72900MP2021PTC057776), a company incorporated under the Companies Act, 2013 and registered in India, operating under the brand name Propel, is the data controller and Data Fiduciary responsible for the personal information described in this Privacy Policy. Supreme AI Inc, a Delaware corporation with its business address at 136 Madison Avenue, New York, NY 10016, United States, is an affiliate of Springwood Digital Labs Private Limited that owns the Propel brand and technology. By accessing or using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

We do not sell your personal information. To exercise your privacy rights, or to raise a grievance under the Digital Personal Data Protection Act, 2023, contact our Grievance Officer, Vanshika Shukla, at [email protected].

2. Information You Provide to Us

We collect information that you voluntarily provide when you submit a contact form or book a strategy session via our scheduling tools (HubSpot Meetings or Cal.com), subscribe to our newsletter The ScaleShift, apply for a position through our Careers page, or communicate with us via email, chat, or other channels. This information may include your name, email address, phone number, company name, job title, role, company size, details about your business or marketing stack, and resume or portfolio information for job applicants. We collect this information on the basis of your consent, or where processing is necessary for the performance of a contract with you.

• Identity and contact details: name, email address, phone number, company name, job title, and role.
• Business context: company size, industry, and details about your marketing stack or lifecycle programme.
• Recruitment data: resume, portfolio, and application information submitted through our Careers page.

3. Information Collected Automatically

When you visit our website, we automatically collect certain information through analytics and tracking technologies. PostHog collects your IP address (anonymised), device type, browser, operating system, pages visited, session duration, click patterns, and scroll depth. Google Analytics (GA4) collects anonymised data including pages viewed, referral sources, geographic region, device and browser information, and engagement metrics. We may also receive information about you from third-party sources including business data enrichment platforms (for example, Apollo.io and Clearbit), CRM and marketing platforms (for example, HubSpot and Customer.io), and publicly available professional profiles (for example, LinkedIn).

4. How We Use and Share Your Information

We use the information we collect for service delivery, to respond to your enquiries and send newsletters, to understand how visitors use our website so that we can improve it, to evaluate job applications, to comply with applicable laws, and to detect, prevent, and address technical issues, fraud, or security incidents. We do not sell your personal information. We may share your data with trusted third-party vendors and Data Processors who assist us in operating our website and delivering our services, and with our affiliate Supreme AI Inc, a Delaware corporation located at 136 Madison Avenue, New York, NY 10016, United States, where necessary for service delivery. Such sharing may involve a transfer of your personal data to the United States. These parties are contractually obligated to keep your information confidential and to process it only on our documented instructions.

5. Data Retention and Cookies

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or for as long as required under applicable Indian law. Our website uses cookies and similar technologies including strictly necessary cookies, PostHog analytics cookies, and Google Analytics cookies. You can manage cookie preferences at any time through our cookie consent banner or your browser settings. Where we rely on your consent, you may withdraw it at any time, and we will cease the related processing and erase the associated personal data unless retention is required by law.

1. Contact form submissions and client communications: retained for the duration of the business relationship plus three (3) years.
2. Job applications: retained for up to two (2) years. Newsletter subscriptions: retained until you unsubscribe.
3. Analytics data: retained in anonymised or aggregated form only.

6. Security, Your Rights, Grievance Redressal and Contact

We implement reasonable security safeguards, including administrative, technical, and physical measures, to protect your personal information against unauthorised access, disclosure, alteration, or loss, as required under the Digital Personal Data Protection Act, 2023. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security. In the event of a personal data breach, we will notify the Data Protection Board of India and affected individuals as required by law. Our website and services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. Our website may contain links to third-party websites, and we are not responsible for the privacy practices of those sites.

Under the Digital Personal Data Protection Act, 2023, if you are a Data Principal in India you have the right to access a summary of your personal data and the processing activities undertaken, the right to correction, completion, updating, and erasure of your personal data, the right to nominate another individual to exercise your rights in the event of death or incapacity, and the right of grievance redressal. Depending on your location, you may also have rights under the EU and UK GDPR or the California Consumer Privacy Act, including the right to access, correct, or delete your personal data, to opt out of marketing communications, to request data portability, and to withdraw consent. We do not sell personal information. Our website is operated from India, and information may be transferred to and processed in India, the United States, and other jurisdictions where our service providers operate, subject to appropriate safeguards.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. To exercise any of your rights, or if you have questions, concerns, or grievances about this Privacy Policy or how we handle your personal data, you may contact our Grievance Officer, who will acknowledge your request and respond within the timelines prescribed under applicable law. Grievance Officer: Vanshika Shukla. Email: [email protected]. Data controller and Data Fiduciary: Springwood Digital Labs Private Limited (operating as Propel), CIN: U72900MP2021PTC057776. Registered Office: 91, Vasudev Nagar, Indore, Madhya Pradesh 452007, India. Corporate Office: 2nd Floor, 14th Main, HSR Layout, Bengaluru, Karnataka 560102, India. Affiliate: Supreme AI Inc, a Delaware corporation, 136 Madison Avenue, New York, NY 10016, United States. General privacy queries: [email protected]. Website: www.trypropel.ai.