Do you understand healthcare compliance requirements for patient communications?

Yes. Our team has experience building lifecycle campaigns for telemedicine and health-tech platforms that operate within HIPAA-adjacent requirements, data privacy regulations, and platform-specific compliance frameworks. We work with your legal and compliance teams to ensure every automated message meets your standards.

What channels do you manage for telemedicine brands?

We orchestrate lifecycle campaigns across email, SMS, push notifications, in-app messaging, and WhatsApp, coordinating across channels to drive appointment bookings, refill reminders, onboarding completion, and re-engagement without message fatigue.

Can you integrate with our EHR or health platform?

We integrate with CDPs, data warehouses, and marketing platform APIs to connect your clinical and engagement data. Whether your patient data lives in a custom EHR, a health-tech platform, or a CDP like Segment, we build the data layer that powers personalized lifecycle campaigns.

How quickly can we expect to see results?

Most telemedicine brands see measurable improvements within 30–60 days. Quick wins like refill reminders, follow-up booking sequences, and onboarding optimization deliver results fast. Our 30-day money-back guarantee means you can try us risk-free.

What types of telemedicine and e-pharmacy brands do you work with?

We work with telehealth platforms, digital pharmacies, mental health apps, chronic care management platforms, and wellness tech companies. If your business has a patient lifecycle and retention drives revenue, we're a strong fit.

Do you replace our in-house team?

No. We work as an extension of your team, handling lifecycle strategy, campaign execution, and data architecture while your team retains full visibility and approval authority. Communication happens via Slack, weekly reports, and regular check-ins.

Beauty & Cosmetics Email Marketing

Turn First Orders Into Lifetime Customers

Propel builds AI-powered lifecycle campaigns for beauty and cosmetics brands, turning first-time buyers into repeat customers and one-off purchases into predictable, recurring revenue. We run replenishment, winback, VIP and post-purchase flows across email and SMS, so your best customers keep coming back. In beauty, retention is where the margin lives.

Scaled the world's leading beauty brands

Problem

Most Beauty Brands Are Losing Customers After the First Order

You've invested in acquisition. Customers are buying. But the drop-off is brutal:

First-time buyers never make a second purchase and you have no automated system to bring them back

Replenishment reminders are generic or nonexistent, so customers reorder from someone else when they run out

Welcome and post-purchase flows don't educate buyers on your full range, so cross-sell and basket size stay low

Customer data is siloed between your Shopify store, app and email platform, making real personalization impossible

VIPs and one-time buyers get the exact same emails, so your best customers churn while you discount to everyone

Solution

Propel builds retention engines for beauty and cosmetics brands. We've driven repeat purchase, replenishment and VIP loyalty for skincare, makeup and personal-care brands, and we know how to turn a crowded inbox into your most profitable channel.

Customer Success Stories

Beauty - Results in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Eden Health Case Study: More Conversions. Far Fewer Sends.

+150%

Conversion Lift

>100%

Of 90-day revenue target

Healthcare Marketing Agency Case Study: 125 Win-Back Conversions for Kiaora Women's Health in 30 Days

125

Win-back conversions in 30 days

$60K

30-day attributed revenue baseline

TradeSmart's 60% Email Conversion Leap using Moengage's Omnichannel orchestration

37%

Higher NPS participation rate

Eduployment's Customer Journey Breakthrough using Moengage

45%

Uplift in onboarding completion

28%

Increase in job applications

Dorsia: An exclusive dining platform offering access to high-demand restaurants

34%

Increase in total bookings

22%

Improvement in repeat users

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

CreditRegistry: Nigeria’s leading credit bureau

1M

100K to over 1M emails per month

42

Higher open rates

Sortizy: Meal planning and grocery management app

40%

Uplift in onboarding completion

35%

improvement in activation

Trainman: India’s leading train ticket booking platform

40%

Increase in booking efficiency

25%

Drop in churn

Final Round AI: Fast-growing AI-powered interview prep platform

23%

Increase in low-intent user visits

8%

Boost in high-intent user engagement

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman

GTM & Growth Lead, Hook Music

Maya Coben

Director of Marketing, DORSIA

Kaivan Dave

Chief Marketing Officer, Final Round AI

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalization can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel is the right fit for your brand, stage, and stack

Success! We’ll be in touch soon.

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Frequently Asked Questions

Still have questions?

Our team is here for you.

What lifecycle flows do beauty brands need most?
The highest-ROI flows for beauty are welcome, abandoned cart and browse abandonment, post-purchase and replenishment, winback, and a VIP or loyalty track. We prioritize the ones tied to your reorder cycle and basket size, then expand from there.
Do you work with Shopify and Klaviyo for beauty brands?
Yes. Most beauty and cosmetics brands we work with run on Shopify with Klaviyo, and we also support Customer.io and Braze. We build the flows, segmentation and data layer that turn your store and ESP into a retention engine.
How do you increase repeat purchase and replenishment?
We trigger replenishment reminders timed to each product's run-out window, layer in post-purchase education and cross-sell, and run winback for lapsed buyers. The result is a higher reorder rate and bigger lifetime value without leaning on discounts.
How quickly can we expect to see results?
Most beauty brands see measurable lifts within 30 to 60 days. Quick wins like abandoned cart, welcome and replenishment flows deliver fast, and our 30-day money-back guarantee means you can try us risk-free.
What types of beauty and cosmetics brands do you work with?
We work with skincare, makeup, haircare, fragrance and personal-care brands, from scaling DTC labels to established omnichannel brands. If repeat purchase and loyalty drive your revenue, we are a strong fit.
Do you replace our in-house team?
No. We work as an extension of your team, handling lifecycle strategy, campaign execution and data architecture while your team keeps full visibility and approval. Communication happens via Slack, weekly reports and regular check-ins.