Lifecycle & Strategy

AI-Powered Lifecycle Marketing Services That Drive Revenue

We don’t just send emails. We build, manage, and optimize the entire lifecycle engine — strategy, execution, analytics, and data architecture — so your retention becomes your fastest-growing revenue channel.

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Scaled the world's leading companies

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Where We're Heading

Personalisation is the future of retention. As customer behaviour evolves faster than ever, Propel is building the AI and data infrastructure that helps B2C brands deliver the right experience to every user, every time.

What We Do

Our Core Services

Explore how Propel delivers results across every services area.

Lifecycle Strategy

We audit your customer journey, find the revenue leaks your dashboards miss, and build AI-powered flows across welcome, onboarding, re-engagement, winback, and post-purchase — coordinated across email, SMS, push, and in-app.

Lifecycle Strategy & Execution
Predictive Analytics & Revenue Attribution

Campaign Analytics

Revenue attribution, cohort retention, predictive LTV, and cross-channel ROI — dashboards your team can act on and your leadership actually wants to see. Every metric tied to revenue, not vanity.

Events & Attributes architecture

We design and implement the event tracking and attribute layer your lifecycle stack needs. Clean, structured data that powers advanced personalisation and gives your AI models something real to learn from.

Enterprise Data Architecture
Global Deliverability Management

Email deliverability management

SPF, DKIM, DMARC, sender reputation monitoring, list hygiene, and inbox placement optimisation. Because even the best campaign doesn’t drive revenue if it lands in spam.

STEPS / PROCESS

How We Build Your Lifecycle Engine

Our AI-augmented strategists analyse monthly events to map your customer journey, find the revenue gaps your dashboards miss, and launch coordinated campaigns that convert across every channel.

1

Customer Journey Audit & Data Deep-Dive

We ingest your behavioural data, map every lifecycle touchpoint across channels, and use AI pattern recognition to surface the drop-off points and revenue leaks that manual analysis misses.

2

AI-Driven Lifecycle Strategy Design

Using insights from your data, we architect a channel-by-channel strategy welcome, onboarding, re-engagement, winback, post-purchase, and loyalty each optimised by predictive segmentation and behavioural triggers.

3

Campaign Build & Launch

Our team builds every flow and campaign in your platform copy, design, segmentation logic, and send-time optimisation included. You review and approve, we handle execution.

4

Continuous AI-Powered Optimisation

We run data-driven experiments across subject lines, send times, channel mix, and audience segments. AI surfaces what’s working at a pace no manual team can match and monthly reporting ties every insight to revenue.

5

Scaling & Predictive Expansion

As results compound, we layer in predictive sends, advanced micro-segmentation, and new channels building the kind of hyper-personalised experience that drives long-term customer loyalty and LTV.

Customer Success Stories

Lifecycle Strategy in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

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Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
Contact us

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

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Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Talk to our team

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

  • What is lifecycle marketing, and why does it matter?

    Lifecycle marketing is the strategy of engaging customers at every stage — from acquisition to activation to retention to reactivation. It matters because acquiring a customer costs 5–25x more than retaining one. A 5% improvement in retention can increase profits by 25–95%.

  • How is Propel different from other lifecycle agencies?

    We combine senior human strategists with proprietary AI agents that analyse billions of behavioural signals. We’re not a tool — we’re the team, the strategy, and the AI-powered execution engine. Plus, we back it with a 30-day money-back guarantee.

  • What platforms do you work with?

    We’re platform-agnostic: Braze, Customer.io, Klaviyo, MoEngage, CleverTap, Iterable, and more. As a Platinum Customer.io Partner and Braze Partner, we bring certified-level expertise. We’ll recommend based on your stack and needs.

  • How fast can we see results?

    Most clients have first campaigns live within 3–4 weeks. Quick wins like onboarding and re-engagement flows start delivering measurable results within 30 days — which is why we offer our 30-day money-back guarantee.

  • What does the engagement look like day-to-day?

    You get a dedicated strategist, access to our execution team, and communication via Slack. Weekly performance updates, monthly strategic reviews, and a shared roadmap you can track in real time. It feels like having a senior lifecycle team in-house.

  • What if it’s not the right fit?

    We offer a 30-day money-back guarantee. Try our services for 30 days — if it doesn’t feel right, get your money back. No fine print, no hassle. We’re that confident in what we deliver.