Better and scalable growth

Build the Retention Engine Your Competitors Don’t Have Yet

Propel AI gives startups the AI-powered lifecycle marketing infrastructure that usually takes a 10-person team to build strategy, execution, analytics, and data architecture. Now, you can turn early traction into compounding revenue. Because at your stage, every customer you lose costs more than the one you acquire.

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Scaled the world's leading startups

Why Us

Why Startups Choose Propel AI

You’ve found product-market fit. Users are signing up. But here’s what’s killing your growth:

You’re spending 80% of your budget on acquisition and 0% on keeping those customers so your CAC payback keeps stretching

Your ‘lifecycle marketing’ is a welcome email and a prayer, no onboarding flows, no re-engagement, no winback

Your founder or one marketer is doing everything, and lifecycle marketing keeps getting deprioritised for the next launch

You know personalisation matters but your data is messy, your events aren’t tracked, and your tools aren’t connected

You can’t afford a full retention team, but you also can’t afford to keep losing 40–60% of new users in the first 30 days

Why Propel

For Statups

Propel AI works with startups doing $2M–$50M in annual revenue who’ve proven their product and are ready to build the retention layer that turns users into customers and customers into revenue. We’re not a tool, we're the team, the strategy, and the AI-powered execution engine you need right now.

Retention Foundations

Your lifecycle engine — from scratch to live in 30 days.

This is where every startup should begin. We build the infrastructure and launch the campaigns that stop your biggest revenue leak: customers who sign up, try once, and disappear.

Lifecycle Strategy & Execution

Lifecycle Strategy & Execution

We audit your customer journey, identify the highest-impact moments, and build your first revenue-critical flows: welcome, onboarding, activation, and re-engagement. AI-driven prioritisation ensures we start with the campaigns that move the needle fastest.

Events & Data Architecture

Events & Data Architecture

We set up the event tracking and attribute layer your lifecycle stack needs to personalise. Clean data in, smart campaigns out. Most startups skip this step and pay for it later with broken segmentation and generic messaging, we build it right from day one.

What ships in 30 days:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

What ships in 30 days_
Performance Engine

See what’s working, fix what isn’t, and make sure it all lands in the inbox.

Once your flows are live, you need two things: visibility into what’s driving revenue, and confidence that your messages are actually reaching customers. This package gives you both.

Campaign Analytics & Performance Insights

Campaign Analytics & Performance Insights

We build dashboards that go beyond open rates, revenue attribution, cohort retention, and LTV tracking — so you can see exactly how retention is driving growth. No more flying blind on what’s working.

Email Deliverability & Channel Health

Email Deliverability & Channel Health

We configure your authentication (SPF, DKIM, DMARC), warmup your sending infrastructure, and monitor inbox placement because the best campaign in the world doesn’t drive revenue if it lands in spam.

What ships in 30 days:

Revenue attribution dashboard tied to lifecycle campaigns

Cohort retention tracking by acquisition source and segment

Full email authentication configured and validated

Sender reputation baseline with ongoing monitoring

What ships in 30 days 2
STEPS / PROCESS

How We Work With Startups

Lean, fast, high-impact. We plug in like a senior lifecycle team that’s been with you from day one.

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1

Rapid Lifecycle Audit (Day 1)

We ingest your data, map your customer journey, and use AI to surface the biggest revenue leaks and quickest wins. You get a prioritised roadmap not a 40-page deck you’ll never read.

2

Foundation Build (Day 2)

We set up your event tracking, configure your platform, build your first high-impact flows, and get your sending infrastructure healthy. Most startups are live with their first campaigns within a week.

3

Launch, Learn, Scale (Ongoing)

Once flows are live, we run continuous AI-powered experiments subject lines, send times, channel mix, audience segments and feed results back into strategy. Monthly reporting ties every insight to revenue so you know exactly what’s working.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

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Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
Customer Success Stories

Health & Fitness — Results in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

TradeSmart's 60% Email Conversion Leap using Moengage's Omnichannel orchestration

37%

Higher NPS participation rate

Eduployment's Customer Journey Breakthrough using Moengage

45%

Uplift in onboarding completion

28%

Increase in job applications

Dorsia: An exclusive dining platform offering access to high-demand restaurants

34%

Increase in total bookings

22%

Improvement in repeat users

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

CreditRegistry: Nigeria’s leading credit bureau

1M mails

100K to over 1M emails per month

42

Higher open rates

Sortizy: Meal planning and grocery management app

40

Uplift in onboarding completion

35

improvement in activation

Trainman: India’s leading train ticket booking platform

40

Increase in booking efficiency

25

Drop in churn

Final Round AI: Fast-growing AI-powered interview prep platform

23

Increase in low-intent user visits

8

Boost in high-intent user engagement

Contact us

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalisation can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel AI is the right fit for your brand, stage, and stack

Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Talk to our team

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Get in touch

  • We’re a small team — is lifecycle marketing really worth investing in at our stage?

    It’s actually the best time. Most startups overspend on acquisition and ignore retention entirely. If you’re losing 40–60% of new users in the first 30 days, even basic lifecycle flows onboarding, re-engagement, and winback can dramatically change your unit economics. We’ve seen startups recover 20–50% of that leakage within the first quarter.

  • How much does Propel AI cost for startups?

    Our engagements are tailored to your stage and complexity. We work with startups doing $2M–$50M in annual revenue, and our pricing reflects the fact that you need high-impact execution without enterprise budgets. Book a strategy call and we’ll scope it based on your actual needs.

  • Can we start with just one service and expand later?

    Absolutely. Most startups start with lifecycle strategy and execution, the flows that drive immediate revenue impact then layer in analytics, data architecture, and deliverability management as they scale. We design our engagements to grow with you.

  • What platforms do you work with?

    We’re platform-agnostic: Braze, Customer.io, MoEngage, CleverTap, Klaviyo, Iterable, and more. As a Platinum Customer.io Partner and Braze Partner, we bring certified-level expertise. For most startups, we recommend Customer.io for its flexibility and pricing, but we’ll advise based on your stack and needs.

  • Do you replace our marketer or work alongside them?

    We’re an extension of your team. Your marketer keeps full visibility and approval authority while we handle strategy, execution, and optimisation. Communication happens via Slack, weekly reports, and regular check-ins. Most startup clients tell us it feels like having a senior lifecycle team without the hiring headache.

  • How fast can we be live?

    Most startups have their first campaigns live within a week. Quick wins like onboarding flows and re-engagement sequences can start delivering measurable results within 30 days, which is exactly why we offer a 30-day money-back guarantee.