Most Men's Health Brands Are Losing Patients After the First Refill
You've invested in acquisition. Patients are converting. But the drop-off is brutal:
First-time patients never refill, and you have no automated system to bring them back before their script lapses
Refill and adherence reminders are generic or nonexistent, so patients drop off treatment or reorder from someone else
Onboarding flows don't set expectations on results and timelines, so adherence and reorder rate stay low
Patient data is siloed between your telehealth platform, pharmacy and email tool, making compliant personalization impossible
VIPs and one-time buyers get the exact same emails, so your highest-LTV patients churn while you discount to everyone

