Do you understand healthcare compliance requirements for patient communications?

Yes. Our team has experience building lifecycle campaigns for telemedicine and health-tech platforms that operate within HIPAA-adjacent requirements, data privacy regulations, and platform-specific compliance frameworks. We work with your legal and compliance teams to ensure every automated message meets your standards.

What channels do you manage for telemedicine brands?

We orchestrate lifecycle campaigns across email, SMS, push notifications, in-app messaging, and WhatsApp, coordinating across channels to drive appointment bookings, refill reminders, onboarding completion, and re-engagement without message fatigue.

Can you integrate with our EHR or health platform?

We integrate with CDPs, data warehouses, and marketing platform APIs to connect your clinical and engagement data. Whether your patient data lives in a custom EHR, a health-tech platform, or a CDP like Segment, we build the data layer that powers personalized lifecycle campaigns.

How quickly can we expect to see results?

Most telemedicine brands see measurable improvements within 30–60 days. Quick wins like refill reminders, follow-up booking sequences, and onboarding optimization deliver results fast. Our 30-day money-back guarantee means you can try us risk-free.

What types of telemedicine and e-pharmacy brands do you work with?

We work with telehealth platforms, digital pharmacies, mental health apps, chronic care management platforms, and wellness tech companies. If your business has a patient lifecycle and retention drives revenue, we're a strong fit.

Do you replace our in-house team?

No. We work as an extension of your team, handling lifecycle strategy, campaign execution, and data architecture while your team retains full visibility and approval authority. Communication happens via Slack, weekly reports, and regular check-ins.

Women's Health

Women's Health Email Marketing Agency

Propel is a women's health email marketing agency for femtech and DTC telehealth brands: birth control, hair, skin, hormones, fertility and weight care. We build HIPAA-aware lifecycle programs, onboarding, refill and adherence reminders, cycle and reorder nudges, and winback, that turn first orders into recurring revenue. Built for Klaviyo, Customer.io and Braze.

Scaled the world's leading health brandsScaled the world's leading health brands

Problem

Most Women's Health Brands Are Losing Patients After the First Order

You've invested in acquisition. Patients are converting. But the drop-off is brutal:

First-time patients never refill or rebook, and you have no automated system to bring them back before they lapse

Refill and cycle reminders are generic or nonexistent, so patients fall off therapy or reorder from someone else

Onboarding flows don't set expectations on results, side effects or timelines, so adherence and retention stay low

Patient data is siloed between your telehealth platform, pharmacy and email tool, making compliant personalization impossible

VIPs and one-time buyers get the exact same emails, so your highest-LTV patients churn while you discount to everyone

Solution

Propel builds retention engines for women's health and femtech brands. We've driven onboarding, refill adherence and winback across birth control, hormones, fertility, skin and weight care, and we know how to turn prescription and behavior data into HIPAA-aware lifecycle campaigns that grow patient lifetime value.

Customer Success Stories

Women's Health Marketing in ActionWomen's Health Marketing in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Eden Health Case Study: More Conversions. Far Fewer Sends.

+150%

Conversion Lift

>100%

Of 90-day revenue target

Healthcare Marketing Agency Case Study: 125 Win-Back Conversions for Kiaora Women's Health in 30 Days

125

Win-back conversions in 30 days

$60K

30-day attributed revenue baseline

TradeSmart's 60% Email Conversion Leap using Moengage's Omnichannel orchestration

37%

Higher NPS participation rate

Eduployment's Customer Journey Breakthrough using Moengage

45%

Uplift in onboarding completion

28%

Increase in job applications

Dorsia: An exclusive dining platform offering access to high-demand restaurants

34%

Increase in total bookings

22%

Improvement in repeat users

LivWell: Wellness and insurance platform, aimed to make health engagement rewarding

53%

Increase in onboarding completion

36%

Boost in device linking rate

CreditRegistry: Nigeria’s leading credit bureau

1M

100K to over 1M emails per month

42

Higher open rates

Sortizy: Meal planning and grocery management app

40%

Uplift in onboarding completion

35%

improvement in activation

Trainman: India’s leading train ticket booking platform

40%

Increase in booking efficiency

25%

Drop in churn

Final Round AI: Fast-growing AI-powered interview prep platform

23%

Increase in low-intent user visits

8%

Boost in high-intent user engagement

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman

GTM & Growth Lead, Hook Music

Maya Coben

Director of Marketing, DORSIA

Kaivan Dave

Chief Marketing Officer, Final Round AI

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalization can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel is the right fit for your brand, stage, and stack

Success! We’ll be in touch soon.

Something went wrong while submitting.

Frequently Asked Questions

Still have questions?

Our team is here for you.

What does a women's health email marketing agency do?What does a women's health email marketing agency do?
We own your full lifecycle program for femtech and women's telehealth brands: onboarding, refill and adherence reminders, cycle and reorder nudges, winback and VIP, plus segmentation, deliverability and reporting. The goal is simple: turn first orders into long-term, recurring patient revenue.We own your full lifecycle program for femtech and women's telehealth brands: onboarding, refill and adherence reminders, cycle and reorder nudges, winback and VIP, plus segmentation, deliverability and reporting. The goal is simple: turn first orders into long-term, recurring patient revenue.
Is women's health email marketing HIPAA compliant?Is women's health email marketing HIPAA compliant?
Yes, when built correctly. We set up BAA coverage, keep PHI out of message content and unsafe fields, and configure consent and suppression so your program is compliant by design. Compliance protects your patients and your deliverability at the same time.Yes, when built correctly. We set up BAA coverage, keep PHI out of message content and unsafe fields, and configure consent and suppression so your program is compliant by design. Compliance protects your patients and your deliverability at the same time.
Which women's health brands do you work with?Which women's health brands do you work with?
Birth control and sexual health, hair and skin, hormone and menopause care, fertility, mental health and weight care, across DTC telehealth, e-pharmacy and femtech. If patients refill, rebook or subscribe, we are a strong fit.Birth control and sexual health, hair and skin, hormone and menopause care, fertility, mental health and weight care, across DTC telehealth, e-pharmacy and femtech. If patients refill, rebook or subscribe, we are a strong fit.
How do you improve refill and subscription retention?
We trigger refill and reorder reminders off real prescription and behavior data, recover failed payments with dunning, win back lapsed patients, and segment by therapy, tenure and value so each patient gets the right nudge at the right time.
Which platforms do you work with?
Klaviyo, Customer.io and Braze, plus SMS in Attentive or Postscript. We work in your current stack and make sure telehealth, pharmacy and subscription events flow in cleanly so the flows fire on the right signals.
How quickly will we see results?
Most brands see measurable lifts within 30 to 60 days. Refill reminders, failed-payment recovery and winback deliver fast. Our 30-day money-back guarantee means you can start risk-free.