Braze Onboarding Canvas Template
Braze Onboarding Canvas Template
Event-triggered onboarding journey map for Braze. Includes Canvas structure, audience entry logic, delay steps, and A/B test scaffolding.
What's inside
- Braze Canvas Flow blueprint — pre-built for SaaS / app onboarding
- Step-by-step decision logic — exact attributes and triggers
- Multi-channel coordination — push, in-app, email, SMS
- Tracking event setup — what to track to make Canvas perform
- Variant testing config — how to A/B test inside Canvas
Who this is for
- Braze customers rebuilding their onboarding flows
- Mobile app marketers coordinating push + in-app + email
- Lifecycle teams migrating from another ESP to Braze
- Solutions consultants standing up new Braze instances
How to use it
- Audit your current onboarding — note channel coverage and drop-off points
- Import the Canvas template — Braze allows JSON import of flows
- Map your attribute layer — confirm all triggers fire
- Set holdout group — measure incremental lift, not platform-attributed
- Iterate after 4 weeks of data
Why Propel built this
At Propel, we've run lifecycle programs for 80+ B2C brands across fintech, healthtech, marketplaces, and ecommerce. This artifact distills the framework we'd build for you on day one of an engagement — battle-tested, opinionated, and tuned for incremental lift over vanity metrics.
Want help implementing?
Book a free 30-minute strategy call. We'll audit your current setup, identify the highest-leverage fix for your specific business, and show you what a Propel engagement would look like.
Contact us
Get in touch
Our friendly team is always here to chat.
Here’s what we’ll dig into:
Where your lifecycle flows are underperforming and the revenue you’re missing
How AI-driven personalization can move the needle on retention and LTV
Quick wins your team can action this quarter
Whether Propel is the right fit for your brand, stage, and stack
