Retention Metrics Dashboard Template
Retention Metrics Dashboard Template
Track churn, LTV, DAU/MAU, cohort retention, and email engagement in one shareable view. Compatible with Mixpanel, Amplitude, and GA4.
What's inside
- 12-metric dashboard template — covers acquisition, activation, retention, expansion
- Cohort retention chart — weekly vs. monthly cohort by signup month
- Revenue attribution by lifecycle stage — onboarding, retention, win-back contributions
- Leading indicators — what predicts retention 30/60/90 days out
- Tool-agnostic schema — works with Mixpanel, Amplitude, Looker, Tableau
Who this is for
- Lifecycle marketers building their first proper dashboard
- Data analysts supporting a CRM team
- Founders / VPs wanting one page that shows retention health
How to use it
- Map metrics to your data source — replace placeholder fields
- Set cohort definition — most teams should use signup-month, weekly view
- Build the SQL or Mixpanel formula library — included as appendix
- Review monthly with leadership
- Trigger interventions when leading indicators slip
Why Propel built this
At Propel, we've run lifecycle programs for 80+ B2C brands across fintech, healthtech, marketplaces, and ecommerce. This artifact distills the framework we'd build for you on day one of an engagement — battle-tested, opinionated, and tuned for incremental lift over vanity metrics.
Want help implementing?
Book a free 30-minute strategy call. We'll audit your current setup, identify the highest-leverage fix for your specific business, and show you what a Propel engagement would look like.
Contact us
Get in touch
Our friendly team is always here to chat.
Here’s what we’ll dig into:
Where your lifecycle flows are underperforming and the revenue you’re missing
How AI-driven personalization can move the needle on retention and LTV
Quick wins your team can action this quarter
Whether Propel is the right fit for your brand, stage, and stack
