Retention Metrics Dashboard Template
Retention Metrics Dashboard Template
Track churn, LTV, DAU/MAU, cohort retention, and email engagement in one shareable view. Compatible with Mixpanel, Amplitude, and GA4.
What's inside
- 12-metric dashboard template — covers acquisition, activation, retention, expansion
- Cohort retention chart — weekly vs. monthly cohort by signup month
- Revenue attribution by lifecycle stage — onboarding, retention, win-back contributions
- Leading indicators — what predicts retention 30/60/90 days out
- Tool-agnostic schema — works with Mixpanel, Amplitude, Looker, Tableau
Who this is for
- Lifecycle marketers building their first proper dashboard
- Data analysts supporting a CRM team
- Founders / VPs wanting one page that shows retention health
How to use it
- Map metrics to your data source — replace placeholder fields
- Set cohort definition — most teams should use signup-month, weekly view
- Build the SQL or Mixpanel formula library — included as appendix
- Review monthly with leadership
- Trigger interventions when leading indicators slip
Why Propel built this
At Propel, we've run lifecycle programs for 80+ B2C brands across fintech, healthtech, marketplaces, and ecommerce. This artifact distills the framework we'd build for you on day one of an engagement — battle-tested, opinionated, and tuned for incremental lift over vanity metrics.
Want help implementing?
Book a free 30-minute strategy call. We'll audit your current setup, identify the highest-leverage fix for your specific business, and show you what a Propel engagement would look like.
Contact us
Get in touch
Our friendly team is always here to chat.
Here’s what we’ll dig into:
Where your lifecycle flows are underperforming and the revenue you’re missing
How AI-driven personalization can move the needle on retention and LTV
Quick wins your team can action this quarter
Whether Propel is the right fit for your brand, stage, and stack
Calendar not loading? Book directly here
