Pre-Send Email QA Checklist
Pre-Send Email QA Checklist
Eliminate the 11 most common campaign errors before you hit send — from broken personalization to mobile rendering to unsubscribe compliance.
What's inside
- 40-point QA checklist — covers copy, design, links, deliverability, personalization, tracking
- Render testing matrix — clients to test in (Gmail, Outlook, Apple Mail, iOS, Android)
- Personalization failure modes — common merge-tag bugs and how to catch them
- Pre-send dry-run script — final 5-min checks before hitting send
- Post-send monitoring — first-hour signals that indicate trouble
Who this is for
- Email marketers tired of sending broken merge tags
- Lifecycle / CRM teams shipping multiple campaigns per week
- Agencies needing a standardized QA process
How to use it
- Run the checklist before EVERY send — yes, every
- Render in Litmus / Email on Acid — minimum 6 clients
- Test personalization with edge-case profiles — empty fields, special chars, very long names
- Send-time monitoring — watch the first 100 sends
- Post-mortem broken sends — add findings back into the checklist
Why Propel built this
At Propel, we've run lifecycle programs for 80+ B2C brands across fintech, healthtech, marketplaces, and ecommerce. This artifact distills the framework we'd build for you on day one of an engagement — battle-tested, opinionated, and tuned for incremental lift over vanity metrics.
Want help implementing?
Book a free 30-minute strategy call. We'll audit your current setup, identify the highest-leverage fix for your specific business, and show you what a Propel engagement would look like.
Contact us
Get in touch
Our friendly team is always here to chat.
Here’s what we’ll dig into:
Where your lifecycle flows are underperforming and the revenue you’re missing
How AI-driven personalization can move the needle on retention and LTV
Quick wins your team can action this quarter
Whether Propel is the right fit for your brand, stage, and stack
