Ruturaj is the founder and CEO of Propel, an AI-powered lifecycle marketing agency. He has led retention programs for 100+ B2C brands across fintech, healthtech, marketplaces, and ecommerce.
Published Articles
How Omnichannel Orchestration Improves Customer Experience? [In 2026]
September 5, 2025
![Featured image: How Omnichannel Orchestration Improves Customer Experience? [In 2026]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b499df76b0747edfaaed_69c7cebe593e114b471c9547_698ae4546a880302d547fec7_68c7050a98928ab373f5d381_Omnichannel%25252520Orchestration%25252520%25252526%25252520Customer%25252520Experience-2-min.png)
How Duolingo: the #1 Language App Retains Customers So Well in 2026?
December 16, 2025
How Does Netflix Maintain a High Customer Retention Rate? [12 Proven Netflix Customer Retention Strategies in 2026]
February 21, 2025
How Do I Reduce Customer Churn with Better Onboarding?
October 27, 2025
Hims & Hers Customer Retention Strategy | How GLP-1 Changed the Game (2026 Teardown)
March 17, 2026
Email Marketing Agency for B2C and DTC: How to Pick the Right One
December 15, 2025
Email Marketing Agency for Subscription Brands: What to Look For? (2026)
December 15, 2025
Dunkin’ Donuts: How Data Fuels Customer Lifecycle Marketing Success? [2026 Guide]
November 11, 2024
![Featured image: Dunkin’ Donuts: How Data Fuels Customer Lifecycle Marketing Success? [2025 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b484913ca720ca90fa3c_69c7ceb7db10d306bb095960_698ae44df40e626d9de7efdd_6784f486bc140cadac4c65a9_TB%252525203.png)
DoorDash Retention Strategy 2026: Full Playbook
July 23, 2025
Customer Retention Strategies: Proven Snapchat Techniques to Retain Customers [Updated in 2026]
January 31, 2025
![Featured image: Customer Retention Strategies: Proven Snapchat Techniques to Retain Customers [Updated in 2025]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b47c3e6c2204a293a7a2_69c7ceb55e36102e3c3414b4_698ae44be48e894b9e80703d_679c7dc5ffd30a9b3cfbafa7_SNapchat%25252520Blog-1.png)
Customer.io Segmenting Prompts OS (Ecommerce) for BFCM 2026 | Propel
December 2, 2025
Customer.io Segmentation Prompts OS for HealthTech | Propel
December 2, 2025
Customer Retention Marketing Campaigns: How Senior Operators Judge What Actually Works
March 13, 2026
Customer Retention Marketing Strategies and Tactics: An Operator’s Diagnostic
February 26, 2026
Can Retention Marketing Retain Users for Subscription Brands [2026 Guide]?
May 23, 2025
![Featured image: Can Retention Marketing Retain Users for Subscription Brands [2025 Guide]?](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b45858833d682c4fc23b_69c7ceae39b8cc63e1a13f6c_698ae44007cc0213759854b9_68309e555fb5b3daf862d849_Subscription%25252520Retention%25252520Marketing-2-min.png)
Customer Acquisition V/s Retention Marketing: Executive’s Guide to Budget Allocation and LTV Modeling
March 9, 2026
Building a Reliable Customer Data Infrastructure: Lessons from Airbnb
April 9, 2023
Benefits of Behavioral Segmentation for Conversions and ROI in 2026
April 26, 2025
Behavioral Triggers in Retention Marketing: Strategies to Boost Customer Loyalty
May 23, 2025
Audible MarTech Audit - How Audible Drives Customer Retention and Growth [2026 Update] - Propel
April 4, 2025
![Featured image: Audible MarTech Audit - How Audible Drives Customer Retention and Growth [2025 Update] - Propel](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f35ba4495f4a4172ae1f68_69c7cea51a38dff8b475f3aa_698ae4393507fe0abec1f786_67efd1d0a0c42388f144e622_thumbnail%25252520images%25252520(1).png)