Ruturaj is the founder and CEO of Propel, an AI-powered lifecycle marketing agency. He has led retention programs for 100+ B2C brands across fintech, healthtech, marketplaces, and ecommerce.
Published Articles
Are You Doing Lifecycle Marketing Right? [2026 Guide to Lifecycle Marketing]
May 10, 2025
![Featured image: Are You Doing Lifecycle Marketing Right? [2025 Guide to Lifecycle Marketing]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f35ba0096407058cd41531_69c7cea4126bca4d08f8985b_698ae439bbd09eb85ea274be_681f03dca921853a9f20dc7c_Lifecycle%25252520Marketing%25252520Challenges-1-min.png)
Amazon Customer Retention Strategy: How the Ecommerce Giant Builds Loyalty at Scale? [2026]
May 10, 2025
5 Key Customer Retention Metrics and KPIs You Need To Track Regularly in 2026
April 4, 2025
