Ruturaj is the founder and CEO of Propel, an AI-powered lifecycle marketing agency. He has led retention programs for 100+ B2C brands across fintech, healthtech, marketplaces, and ecommerce.
Published Articles
Is Customer Lifecycle Marketing Important For Subscription Businesses? [Updated in 2026]
November 24, 2024
![Featured image: Is Customer Lifecycle Marketing Important For Subscription Businesses? [Updated in 2026]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4cca2c4c1829140b8d7_69c7cecb6b40790488e7e436_698ae463dc15297aa1f63e15_67812924585654292b79d1eb_Frame%252525201171279427.png)
Lifecycle Marketing Services | Omnichannel Strategy & Email Automation
September 30, 2025
Lifecycle Marketing Agency Locations in the USA | Propel
August 5, 2025
Hugo Boss: Leveraging Data for Customer Retention in Luxury Retail
November 13, 2024
How to Implement Behavioral Segmentation Like a Pro in 2026
April 26, 2025
How to Retain Customers for DTC Brands? [2026 DTC Customer Retention Hacks]
August 21, 2025
![Featured image: How to Retain Customers for DTC Brands? [2025 DTC Customer Retention Hacks]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4beca1ad9bc2396581f_69c7cec9542fddb736941d63_698ae4608e508c6f91ef375b_68ac289b7bea7b13d0832b6b_DTC%25252520customer%25252520retention%25252520strategies-2-min.jpeg)
How to Reduce Subscriber Churn? The Ultimate 2026 Guide
August 12, 2025
How to Retain Customers for Subscription Brands? [2026 Subscription Customer Retention Hacks]
August 25, 2025
![Featured image: How to Retain Customers for Subscription Brands? [2025 Subscription Customer Retention Hacks]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4bc2cbd1d92393088b7_69c7cec88ba3daf13204d079_698ae46064ddfb91f910a70c_68ac286c1d9edc172c872183_Subscription%25252520customer%25252520retention%25252520strategies-2-min.jpeg)
How to Retain Customers for B2C Brands? [2026 B2C Customer Retention Hacks]
August 25, 2025
![Featured image: How to Retain Customers for B2C Brands? [2025 B2C Customer Retention Hacks]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4b8496ea7a7d3c2d909_69c7cec838ccd8f7a085fd7d_698ae460fdd81c869c3e96d5_68ac288c032d6663e47fe8c9_B2C%25252520customer%25252520retention%25252520strategies-2-min.jpeg)
How to Master Revenue & LTV Attribution for DTC Brands: Klaviyo, Braze & Customer.io (2026 Guide)
July 18, 2025
How to Improve Customer Retention in Ecommerce? 25 Mini Steps That Actually Work! [Updated in 2026]
October 25, 2025
![Featured image: How to Improve Customer Retention in Ecommerce? 25 Mini Steps That Actually Work! [Updated in 2025]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4b4050f77c9bf590488_69c7cec497f184875c806524_698ae4285261d73c695c0d91_67efdb0f411b1f446dd37794_Customer%25252520Retention%25252520for%25252520E-commerce.png)
How to Integrate Braze and Amplitude for Enhanced Customer Insights and Engagement?
August 29, 2025
How to Hire a Customer.io Expert and Maximize Your Marketing Automation? [2026 Guide]
February 28, 2025
![Featured image: How to Hire a Customer.io Expert and Maximize Your Marketing Automation? [2025 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4ab4e730cf0d649c2b8_69c7cec338ccd8f7a085fd28_698ae45cc820260d1ac3f39d_67c2ae6fa9df52bd52fdd079_Hiring%25252520Customer.io%25252520Expert%25252520-%2525252027th%25252520Feb.png)
How to Identify Users Who Are About to Churn [2026 Guide for Retention Marketers]
November 4, 2025
![Featured image: How to Identify Users Who Are About to Churn [2026 Guide for Retention Marketers]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4ad14f8c675169e0cba_69c7cec26de0e50005c6e495_698ae45b9ecbf9983380f731_6909f1e088d37bed0144f247_Identify%25252520User%25252520churn-2-min.png)
How to Create Personalized Campaigns Across Email, SMS, and Push [Propel Guide 2026]
November 10, 2025
![Featured image: How to Create Personalized Campaigns Across Email, SMS, and Push [Propel Guide 2026]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4a91ffbcf6ab777adf5_69c7cec2d2f5d760be73d39e_698ae45b938c8d95af515569_6911a5920ee5aabc0c0c71a5_Personalized%25252520Campaigns%25252520Creation-2-min.png)
How to Connect Mixpanel and Customer.io for Automated Journeys [2026 Setup Guide]
November 7, 2025
![Featured image: How to Connect Mixpanel and Customer.io for Automated Journeys [2026 Setup Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4a5ae08b5cef097d04d_69c7cec26a98079e9ec29ba6_698ae461345fc9ebbe0be581_691301e91c59e4aae07fc90c_Connect%25252520Mixpanel%25252520to%25252520Customer.io-2-min.png)
How to Build Personalized Email Flows Without Manual Work [Propel 2026 Guide]
November 10, 2025
![Featured image: How to Build Personalized Email Flows Without Manual Work [Propel 2026 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4a14e570d4683513d1c_69c7cebf472d09c1dccbc9ac_698ae45647478a7a644f3cfa_6911954d171d0dd844c6a67c_Personalized%25252520Email%25252520Flows-2-min.png)
How Temu Retains Customers in the USA | Key Strategies & Success Secrets (2026)
August 19, 2025
How To Do Retention Marketing Right For Your Brand? [Step-by-Step]
May 23, 2025
![Featured image: How To Do Retention Marketing Right For Your Brand? [Step-by-Step]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b497be56e97edfa794a1_69c7cebe436a8e0705bda452_698ae4550ecdadb3ceac8b66_68309bda1d6ce6f88774e806_Retention%25252520Marketing%25252520Implementation-2-min.png)
How Lifecycle Marketing Agencies Drive Revenue? Real Tactics Across Channels [2026]
May 9, 2025
