Ruturaj is the founder and CEO of Propel, an AI-powered lifecycle marketing agency. He has led retention programs for 100+ B2C brands across fintech, healthtech, marketplaces, and ecommerce.
Published Articles
Why Behavioral Segmentation Is Critical in Lifecycle Marketing [2026 Guide]
April 26, 2025
![Featured image: Why Behavioral Segmentation Is Critical in Lifecycle Marketing [2025 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b5ae90a527337c649fa4_69c7cf0fdebdff873f5e840e_698ae4a3d20a1242436d3668_680c86c88b6b294be6f55ada_Importance%25252520Tb.png)
Which Companies Offers Done-for-You Retention Stack Setup and Management?
September 15, 2025
What is Lifecycle Marketing? A Complete Guide to Winning Customers at Every Stage [2026]
March 26, 2025
What is a MarTech Stack Audit and Why is it Important in 2026? Get MarTech Audit for Your Marketing Operations Now
March 20, 2025
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What is email marketing agency
December 19, 2025
What Is The Customer Retention Strategy Of Rising Ecommerce Star - Etsy? [2026 Teardown]
October 7, 2025
![Featured image: What Is The Customer Retention Strategy Of Rising Ecommerce Star - Etsy? [2026 Teardown]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b58797095fa5f0b7c52e_69c7cf08e285eb207d2c9b53_698ae49a78d3de70d5c0698e_68e51db197d1b8ad9c1638c0_Etsy%25252520Customer%25252520Retention%25252520Strategy-2-min.png)
What Marketing Campaigns Drive Customer Retention? [2026 ]
January 23, 2025
![Featured image: What Marketing Campaigns Drive Customer Retention? [2025 ]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b58148171926ddc7b3ed_69c7cf081389b252ca55ffff_698ae4997bb1382b76c69caf_67a0a60471dc8abbd4d8fe7f_Frame%252525201171279427%25252520(4).png)
What Does a Lifecycle Marketing Agency Do?
May 9, 2025
What Challenges Do Marketers Face with Behavioral Segmentation? [How to Overcome?]
April 26, 2025
![Featured image: What Challenges Do Marketers Face with Behavioral Segmentation? [How to Overcome?]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b57559f14413f6f59daf_69c7cf0648c6898e940d1677_698ae495ffe51c13835ad304_680c8bdb8b6b294be6f815ed_Challenges%25252520Tb.png)
What Are Some Proven Ways to Boost Customer Lifetime Value in 2026?
October 25, 2025
Ulta Beauty Customer Retention Strategy: The Complete Playbook for Brands in 2026
July 16, 2025
Walmart Retention Strategy: How Walmart Retains Customers in 2026?
September 2, 2025
Using RFM Analysis to Improve Retention and Enhance Customer Segmentation Strategies
February 2, 2025
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Uber's Retention Strategy: How Does Uber Retain Customers in 2026?
July 4, 2025
The Importance of Lifecycle Marketing for Ecommerce Brands in 2026 | Propel
August 27, 2025
The Importance of Lifecycle Marketing for DTC Brands in 2026 - Propel
August 28, 2025
The Importance of Lifecycle Marketing for B2C Brands in 2026
August 26, 2025
The Advantages of Customer Segmentation in Lifecycle Marketing [#2026 Benefits]
November 15, 2024
![Featured image: The Advantages of Customer Segmentation in Lifecycle Marketing [#2026 Benefits]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b50c8b3c3821616d452c_69c7cedd097389343d23cc10_698ae4772773b303cebe023c_678516aaf8fc78b9ae6b723b_TB%25252520-%25252520Power%25252520of%25252520customer%25252520segmentation.png)
The Future Behavioral Segmentation in Lifecycle Marketing [2026 and Beyond]
April 26, 2025
![Featured image: The Future Behavioral Segmentation in Lifecycle Marketing [2025 and Beyond]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b506605aad61aea420b8_69c7ceddd8591aa777dbf371_698ae4760185727f23fb5c49_680c7f2a0d334e9bea76087e_Blog-thumbnail-1-2.png)
Subscription Retention Strategies: How to Keep Subscribers Beyond 90 Days [2026 Guide]
June 26, 2025
![Featured image: Subscription Retention Strategies: How to Keep Subscribers Beyond 90 Days [2025 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b508f4dc60785ebaaf64_69c7cedddc6c12e3e9aeb102_698ae476c97c64c12d4b1033_685e9ef7195ed0904d788146_Retention%25252520That%25252520Converts-2-min.png)