Ruturaj is the founder and CEO of Propel, an AI-powered lifecycle marketing agency. He has led retention programs for 100+ B2C brands across fintech, healthtech, marketplaces, and ecommerce.
Published Articles
The Importance of Lifecycle Marketing for DTC Brands in 2026 - Propel
August 28, 2025
The Importance of Lifecycle Marketing for B2C Brands in 2026
August 26, 2025
The Advantages of Customer Segmentation in Lifecycle Marketing [#2026 Benefits]
November 15, 2024
![Featured image: The Advantages of Customer Segmentation in Lifecycle Marketing [#2026 Benefits]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b50c8b3c3821616d452c_69c7cedd097389343d23cc10_698ae4772773b303cebe023c_678516aaf8fc78b9ae6b723b_TB%25252520-%25252520Power%25252520of%25252520customer%25252520segmentation.png)
The Future Behavioral Segmentation in Lifecycle Marketing [2026 and Beyond]
April 26, 2025
![Featured image: The Future Behavioral Segmentation in Lifecycle Marketing [2025 and Beyond]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b506605aad61aea420b8_69c7ceddd8591aa777dbf371_698ae4760185727f23fb5c49_680c7f2a0d334e9bea76087e_Blog-thumbnail-1-2.png)
Subscription Retention Strategies: How to Keep Subscribers Beyond 90 Days [2026 Guide]
June 26, 2025
![Featured image: Subscription Retention Strategies: How to Keep Subscribers Beyond 90 Days [2025 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b508f4dc60785ebaaf64_69c7cedddc6c12e3e9aeb102_698ae476c97c64c12d4b1033_685e9ef7195ed0904d788146_Retention%25252520That%25252520Converts-2-min.png)
Subscription Churn: Definition, Calculation, & Strategies to Reduce Churn Rate
February 5, 2025
Starbucks Customer Retention Strategy: How the Coffee Giant Builds Habitual Loyalty in 2026?
October 16, 2025
Should I Hire a Lifecycle Marketing Agency? [Example and Reason Backed Answers]
May 9, 2025
![Featured image: Should I Hire a Lifecycle Marketing Agency? [Example and Reason Backed Answers]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4f74b93055d8807ff00_69c7ced90bc0960c4884dc0a_698ae471b2279c38f938edef_681eeeba7351a6cf1fc19028_Lifecycle%25252520Marketing%25252520Need-1-min.png)
Segment Customer io Integration Complete Guide of 2026
May 2, 2025
Retention Marketing Services | Keep Customers Coming Back
September 30, 2025
Retention & Lifecycle Marketing for Telemedicine | How to Keep Patients Coming Back (2026)
March 24, 2026
Retention Marketing Funnels: How to Design Customer Journeys That Keep Buying?
May 23, 2025
Retention & Lifecycle Marketing for Online Pharmacies | The Complete Playbook (2026)
March 20, 2026
Raising Cane’s Chicken Fingers Retention Strategy 2026: How It Builds Loyal Customers?
July 31, 2025
Our Customer Retention Rate Has Decreased: Causes, Solutions & Proven Strategies for 2026
July 2, 2025
MyFitnessPal Customer Retention Strategy: How the Fitness App Builds Loyalty at Scale [2026]
August 13, 2025
Mercado Libre Retention Strategy: How LATAM’s Ecommerce Giant Builds Habitual Loyalty in 2026
December 1, 2025
Maximize Customer Retention Rate with MoEngage: In-depth Guide
February 12, 2025
Los Tacos No. 1’s Retention Strategy 2026: How It Builds Loyal Customers
August 10, 2025
Lyft MarTech Audit - What is the Marketing Strategy of Lyft? [2026 Update]
March 21, 2025
![Featured image: Lyft MarTech Audit - What is the Marketing Strategy of Lyft? [2025 Update]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4d2e7676660ed936805_69c7cecd065509e9a4e13549_698ae467997cbee9b9d7aecf_67dd51740b8ce16c28af0c77_Lyft%25252520MarTech%25252520Audit%25252520Thumbnail.jpeg)