Ruturaj is the founder and CEO of Propel, an AI-powered lifecycle marketing agency. He has led retention programs for 100+ B2C brands across fintech, healthtech, marketplaces, and ecommerce.
Published Articles
Ecommerce Retention Rate Benchmarks 2026: By Category, With Sources
September 7, 2026
AI-Powered Lifecycle Marketing in 2026: What Actually Works
September 7, 2026
Customer.io vs Braze for Subscription Brands: The 2026 Decision Guide
August 31, 2026
Noom Customer Retention Strategy | How Psychology Became a Moat (2026 Teardown)
August 26, 2026
The Retention Tech Stack for $1M-$10M DTC Brands (2026 Buyer's Guide)
August 24, 2026
Warby Parker Customer Retention Strategy | How a $95 Pair Becomes a $336 Customer (2026 Teardown)
August 20, 2026
How to Audit Your Lifecycle Marketing Program: The 7-Step Framework
August 11, 2026
Customer Retention Benchmarks by Vertical: 2026 Data Deep Dive
August 10, 2026
Beyond Growth Loops — B2C Retention Reality
August 4, 2026
Why the Bowling Alley Framework Doesn't Work for DTC
August 4, 2026
Why PLG Frameworks Don't Work for DTC Brands
July 31, 2026
10 Winback Email Examples for DTC Brands (2026 Guide)
July 27, 2026
15 Winback Email Examples for DTC Brands [2026]
July 27, 2026
Lifecycle Revenue Model
July 22, 2026
Retention Marketing for Healthcare Brands
July 22, 2026
B2C Retention Stack
July 22, 2026
What Is Churn Prevention?
July 22, 2026
Telemedicine Marketing: Strategies, Channels & Examples
July 6, 2026
Telehealth SEO: 10 Tactics to Rank a Virtual-Care Practice
July 6, 2026
GLP-1 Patient Retention — Why Most Quit Before the Drug Works (and the Lifecycle System That Keeps Them)
July 3, 2026
