Khushi Rao is a Retention Specialist at Propel, helping brands improve customer engagement, repeat purchases, and lifecycle performance. She works across email, SMS, segmentation, and customer journeys to turn customer behavior into thoughtful, high-performing retention campaigns.
Published Articles
What Challenges Do Marketers Face with Behavioral Segmentation? [How to Overcome?]
April 26, 2025
![Featured image: What Challenges Do Marketers Face with Behavioral Segmentation? [How to Overcome?]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b57559f14413f6f59daf_69c7cf0648c6898e940d1677_698ae495ffe51c13835ad304_680c8bdb8b6b294be6f815ed_Challenges%25252520Tb.png)
What Are Some Proven Ways to Boost Customer Lifetime Value in 2026?
October 25, 2025
Ulta Beauty Customer Retention Strategy: The Complete Playbook for Brands in 2026
July 16, 2025
Walmart Retention Strategy: How Walmart Retains Customers in 2026?
September 2, 2025
Using RFM Analysis to Improve Retention and Enhance Customer Segmentation Strategies
February 2, 2025
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Uber's Retention Strategy: How Does Uber Retain Customers in 2026?
July 4, 2025
Unlocking User Reactivation: Expert Tips on Data Infrastructure and AI in Lifecycle Marketing
September 3, 2025
Trial to Triumph: The Lifecycle Strategy Behind WeGLOW’s Surge!
June 5, 2025
TradeSmart's 60% Email Conversion Leap
October 2, 2024
The Importance of Lifecycle Marketing for Ecommerce Brands in 2026 | Propel
August 27, 2025
The Key to LivWell's 53% Onboarding Leap
November 10, 2024
The Importance of Lifecycle Marketing for DTC Brands in 2026 - Propel
August 28, 2025
The Importance of Lifecycle Marketing for B2C Brands in 2026
August 26, 2025
The Advantages of Customer Segmentation in Lifecycle Marketing [#2026 Benefits]
November 15, 2024
![Featured image: The Advantages of Customer Segmentation in Lifecycle Marketing [#2026 Benefits]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b50c8b3c3821616d452c_69c7cedd097389343d23cc10_698ae4772773b303cebe023c_678516aaf8fc78b9ae6b723b_TB%25252520-%25252520Power%25252520of%25252520customer%25252520segmentation.png)
The Future Behavioral Segmentation in Lifecycle Marketing [2026 and Beyond]
April 26, 2025
![Featured image: The Future Behavioral Segmentation in Lifecycle Marketing [2025 and Beyond]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b506605aad61aea420b8_69c7ceddd8591aa777dbf371_698ae4760185727f23fb5c49_680c7f2a0d334e9bea76087e_Blog-thumbnail-1-2.png)
Subscription Retention Strategies: How to Keep Subscribers Beyond 90 Days [2026 Guide]
June 26, 2025
![Featured image: Subscription Retention Strategies: How to Keep Subscribers Beyond 90 Days [2025 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b508f4dc60785ebaaf64_69c7cedddc6c12e3e9aeb102_698ae476c97c64c12d4b1033_685e9ef7195ed0904d788146_Retention%25252520That%25252520Converts-2-min.png)
Subscription Churn: Definition, Calculation, & Strategies to Reduce Churn Rate
February 5, 2025
Starbucks Customer Retention Strategy: How the Coffee Giant Builds Habitual Loyalty in 2026?
October 16, 2025
Should I Hire a Lifecycle Marketing Agency? [Example and Reason Backed Answers]
May 9, 2025
![Featured image: Should I Hire a Lifecycle Marketing Agency? [Example and Reason Backed Answers]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4f74b93055d8807ff00_69c7ced90bc0960c4884dc0a_698ae471b2279c38f938edef_681eeeba7351a6cf1fc19028_Lifecycle%25252520Marketing%25252520Need-1-min.png)
Segment Customer io Integration Complete Guide of 2026
May 2, 2025
