Propel helps subscription ecommerce and DTC brands reduce churn and grow recurring revenue. We build the lifecycle program that keeps subscribers active: strong onboarding, replenishment and reorder nudges, failed-payment dunning, pause-instead-of-cancel saves and winback. Every subscriber stays longer and your MRR compounds. Built for Klaviyo, Customer.io, Braze and your subscription stack.
Our AI-augmented strategists analyse monthly events to map your customer journey, find the revenue gaps your dashboards miss, and launch coordinated campaigns that convert across every channel.
We ingest your behavioural data, map every lifecycle touchpoint across channels, and use AI pattern recognition to surface the drop-off points and revenue leaks that manual analysis misses.
Using insights from your data, we architect a channel-by-channel strategy welcome, onboarding, re-engagement, winback, post-purchase, and loyalty each optimised by predictive segmentation and behavioural triggers.
Our team builds every flow and campaign in your platform copy, design, segmentation logic, and send-time optimisation included. You review and approve, we handle execution.
We run data-driven experiments across subject lines, send times, channel mix, and audience segments. AI surfaces what’s working at a pace no manual team can match and monthly reporting ties every insight to revenue.
As results compound, we layer in predictive sends, advanced micro-segmentation, and new channels building the kind of hyper-personalised experience that drives long-term customer loyalty and LTV.
Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.
Real results. Real clients. Hear how Propel transformed their customer retention.
From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.
Our friendly team is always here to chat.
Where your lifecycle flows are underperforming and the revenue you’re missing
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Whether Propel is the right fit for your brand, stage, and stack
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Subscription retention is the practice of keeping subscribers active and paying for as long as possible. For a subscription business it is the single biggest lever on revenue, because a small drop in monthly churn compounds into a large gain in lifetime value and MRR over time.
We attack churn at every stage: onboarding that drives early product habit, replenishment and reorder timing, proactive saves for at-risk subscribers, a pause-instead-of-cancel path, and winback for those who lapse. We also fix the silent killer, failed payments, with smart dunning so involuntary churn stops leaking revenue.
Dunning is the sequence that recovers subscribers whose card payment fails. A large share of subscription cancellations are involuntary, just an expired or declined card. We build timed email and SMS dunning flows that recover those payments before the subscriber ever churns, which is some of the easiest revenue a subscription brand can win back.
We segment cancellations by reason and tenure, then build winback journeys that speak to each one: a reactivation offer for price-sensitive churners, a new-product or restock nudge for the bored, and a simple one-click resubscribe path. Many cancelled subscribers will come back when the timing and the message are right.
We build retention in Klaviyo, Customer.io and Braze, with SMS in Attentive or Postscript, and we integrate with subscription platforms like Recharge and Shopify subscriptions. We make sure subscription events, billing status and cycle data flow cleanly into your ESP so the flows fire on the right signals.
Dunning and at-risk saves can show impact within weeks because they recover revenue you are already losing. Deeper retention gains in onboarding and winback compound over the following months as more subscriber cohorts pass through the improved journeys. Our 30-day money-back guarantee means you can start risk-free.
