Join Propel’s Braindates at Braze Forge 2025 in Las Vegas. Real talks with Jaskaran Lamba, Ruturaj Bargal, and CTO Mayank Shinde on data, ROI, and personalization.
Conferences are full of keynotes, panels, and hallway hellos. But the conversations that change the way you think often happen in small circles, where people feel free to share what’s really working - and what isn’t.
That’s exactly what Braindates at Braze Forge 2025 are designed for. Instead of listening passively, you’ll join in raw, unfiltered discussions about the hardest problems in lifecycle marketing today. Propel is proud to host a series of Braindates at this year’s event, and you’re invited.
All Braindates will take place at The Braindate Lounge, The Manor, Las Vegas - right inside the Forge experience.
Our sessions run from September 29 – October 2, 2025.
Unlike panels, Braindates are participant-driven discussions. You’ll join founders, marketers, and practitioners who are wrestling with the same problems you are.
And with Propel at the table, you’ll hear directly from marketers who build and execute lifecycle strategies every day.
Here's all we will discuss at braze Forge 2025
Most brands send emails, but very few know how to turn them into real revenue drivers. This session dives into spotting the signals in your data that matter most — moving past vanity metrics like opens and clicks, and into strategies that deliver measurable ROI.
Gen AI isn’t just about generating copy. The real value comes from using it to refine customer data, sharpen targeting, and build smarter segmentation strategies. This conversation is about pushing AI beyond prompts to the backbone of lifecycle marketing.
Attribution has always been one of marketing’s toughest puzzles. In this session, we’ll break down how we cracked it using Braze — giving marketers clarity on what’s working, what’s not, and how to prove impact with confidence.
New to Braze or just exploring what it can do? This session will walk through the foundations — from setting up campaigns to understanding how the platform powers cross-channel engagement. Perfect for marketers who want to get hands-on and see how to turn Braze into an everyday growth tool.
Jaskaran is known for pushing brands to think beyond acquisition and focus on retention as their growth engine. He’s helped early-stage and growth-stage companies align data with lifecycle strategy. At Forge, he’ll lead discussions on how data-driven growth is evolving in 2025 - expect strong takes, field-tested advice, and frameworks you can take home.
Ruturaj has worked with fast-moving startups where lifecycle management made the difference between scaling and stalling. He specializes in product-led growth, automation, and experimentation. He’ll guide the session on AI in marketing workflows, breaking down how to move from hype to hands-on execution.
As the technical backbone of Propel, Mayank blends engineering expertise with marketing insight. He has led teams building marketing systems that unify data, speed, and personalization. Mayank will dive into the art and architecture of building communities - bringing a unique mix of technical systems and cultural thinking to the discussion.
Spots are limited — once they’re gone, they’re gone. So don’t wait to claim your seat.
Braze Forge 2025 is the place where marketers set the tone for the year ahead. And the real debates? They’ll be happening at our Braindates.
📍 Location: The Braindate Lounge, The Manor, Las Vegas
📅 Dates: September 29 – October 2, 2025
Join Jaskaran Lamba, Ruturaj Bargal, and Mayank Shinde as we cut through the noise and talk about what really matters in lifecycle marketing.
A Braindate is a structured yet informal peer-to-peer conversation where attendees connect around specific topics of interest. Instead of sitting through panels or lectures, you book a slot, join a small group or one-on-one, and dive into real discussions that matter to you.
All Braindates will be hosted at The Braindate Lounge, The Manor, Las Vegas, during Braze Forge 2025. This dedicated space is designed for interactive discussions in a comfortable, collaborative setting.
Propel will host Braindates from September 29 – October 2, 2025. Specific sessions include:
Propel’s Braindates will be led by:
Our sessions will focus on some of the toughest lifecycle marketing challenges, including:
Anyone attending Braze Forge who wants to go beyond surface-level networking. Whether you’re a founder, marketer, or data practitioner, Braindates help you tackle shared challenges and leave with actionable ideas.
Yes. To make sessions safe and productive:
Keynotes inspire, panels inform — but Braindates let you actively engage. You’ll connect directly with Propel’s leaders and peers, exchange real stories, and leave with strategies you can immediately apply back at work.
Braindates are an official part of Braze Forge 2025, designed to complement the main sessions. While keynotes showcase product innovation, Braindates give you a space to discuss how to apply Braze in real-world scenarios with peers and experts.
Yes. Propel’s Braindates dive into specific Braze use cases like solving attribution, boosting email ROI, and scaling personalization. These sessions show how to unlock Braze’s full potential in lifecycle marketing.
For Braze users, Braindates provide hands-on learning. Instead of passively hearing product updates, you get to ask questions, share challenges, and hear how others are using Braze to solve problems like churn, messy data, and campaign performance.
Not at all. Whether you’re new to Braze or an advanced user, Braindates are designed for all levels. Beginners get clarity on fundamentals, while advanced users gain deeper insights and advanced tactics from Propel’s team and peers.
By joining a Braindate, you’ll leave with practical playbooks and real-world examples. These conversations can help you refine segmentation, improve personalization, and connect data pipelines in Braze — turning Forge insights into lasting impact.
Our friendly team is always here to chat.
Where your lifecycle flows are underperforming and the revenue you’re missing
How AI-driven personalisation can move the needle on retention and LTV
Quick wins your team can action this quarter
Whether Propel AI is the right fit for your brand, stage, and stack
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