Email Marketing Agency

Make Email Your Highest-ROI Revenue Channel

Propel is a full-service email marketing agency for ecommerce and DTC brands. We own the whole program: strategy, deliverability, copy, design, segmentation and the flows that drive 30 percent or more of revenue, from welcome and abandoned cart to post-purchase, winback and VIP. Built for Klaviyo, Customer.io and Braze.

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Scaled the world's leading ecommerce brands

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STEPS / PROCESS

How We Build Your Lifecycle Engine

Our AI-augmented strategists analyse monthly events to map your customer journey, find the revenue gaps your dashboards miss, and launch coordinated campaigns that convert across every channel.

1

Customer Journey Audit & Data Deep-Dive

We ingest your behavioural data, map every lifecycle touchpoint across channels, and use AI pattern recognition to surface the drop-off points and revenue leaks that manual analysis misses.

2

AI-Driven Lifecycle Strategy Design

Using insights from your data, we architect a channel-by-channel strategy welcome, onboarding, re-engagement, winback, post-purchase, and loyalty each optimised by predictive segmentation and behavioural triggers.

3

Campaign Build & Launch

Our team builds every flow and campaign in your platform copy, design, segmentation logic, and send-time optimisation included. You review and approve, we handle execution.

4

Continuous AI-Powered Optimisation

We run data-driven experiments across subject lines, send times, channel mix, and audience segments. AI surfaces what’s working at a pace no manual team can match and monthly reporting ties every insight to revenue.

5

Scaling & Predictive Expansion

As results compound, we layer in predictive sends, advanced micro-segmentation, and new channels building the kind of hyper-personalised experience that drives long-term customer loyalty and LTV.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
Customer Success Stories

Email Marketing in Action

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Contact us

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalization can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel is the right fit for your brand, stage, and stack

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Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Still have questions?

Our team is here for you.

  • What does an email marketing agency actually do?

    We own your full email program: lifecycle strategy, flow build-out (welcome, abandoned cart, post-purchase, winback, VIP), campaign calendar, copy, design, segmentation, deliverability and reporting. You get a senior team running email as a revenue channel, not a freelancer sending newsletters.

  • How much of our revenue should email drive?

    For most ecommerce and DTC brands, a healthy email and SMS program drives 25 to 40 percent of total revenue. If you are well below that, the gap is usually thin flows, weak segmentation or deliverability issues, and that is exactly what we fix.

  • Do you work with Klaviyo, Customer.io and Braze?

    Yes. We are platform experts across Klaviyo, Customer.io and Braze, and a Platinum Customer.io Partner and Braze Partner. We work within your existing stack and can also handle migration if you are on the wrong platform.

  • How quickly will we see results?

    Most brands see measurable lifts within 30 to 60 days. Quick wins like abandoned cart, welcome and winback flows deliver fast. Our 30-day money-back guarantee means you can try us risk-free.

  • Do you replace our in-house team?

    No. We work as an extension of your team, handling strategy, build and optimization while your team keeps full visibility and approval. Communication happens via Slack, weekly reports and regular check-ins.

  • What types of brands do you work with?

    We focus on B2C ecommerce and DTC brands, from scaling Shopify stores to established omnichannel brands. If repeat purchase and retention drive your revenue, we are a strong fit.