Propel builds customer segmentation strategy for ecommerce and DTC brands. We turn one flat list into high-value segments, new vs returning, VIPs, at-risk, lapsed and predicted churn, so every email and SMS lands with the right audience. The result: more relevance, higher revenue per send and fewer unsubscribes. Built on RFM, behavioral and predictive data in Klaviyo, Customer.io and Braze.
Our AI-augmented strategists analyse monthly events to map your customer journey, find the revenue gaps your dashboards miss, and launch coordinated campaigns that convert across every channel.
We ingest your behavioural data, map every lifecycle touchpoint across channels, and use AI pattern recognition to surface the drop-off points and revenue leaks that manual analysis misses.
Using insights from your data, we architect a channel-by-channel strategy welcome, onboarding, re-engagement, winback, post-purchase, and loyalty each optimised by predictive segmentation and behavioural triggers.
Our team builds every flow and campaign in your platform copy, design, segmentation logic, and send-time optimisation included. You review and approve, we handle execution.
We run data-driven experiments across subject lines, send times, channel mix, and audience segments. AI surfaces what’s working at a pace no manual team can match and monthly reporting ties every insight to revenue.
As results compound, we layer in predictive sends, advanced micro-segmentation, and new channels building the kind of hyper-personalised experience that drives long-term customer loyalty and LTV.
Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.
Real results. Real clients. Hear how Propel transformed their customer retention.
From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.
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Where your lifecycle flows are underperforming and the revenue you’re missing
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Customer segmentation is the practice of dividing your list into groups that behave differently, by purchase history, engagement, value and lifecycle stage, so you can message each group in a way that fits where they actually are. It is the difference between one generic blast and a program that feels personal at scale.
Because relevance drives revenue. Segmented campaigns consistently outperform one-size-fits-all sends on open rate, click rate and revenue per recipient. Just as important, sending the right message to the right people protects your deliverability and keeps your unsubscribe and spam rates low.
We combine three layers: RFM (recency, frequency, monetary value) to find your best and at-risk customers, behavioral data (browse, cart, category and engagement signals), and predictive data like churn risk and predicted lifetime value. Those layers become living segments that update automatically as customers move through their lifecycle.
At minimum: engaged subscribers, new vs returning customers, VIPs and high-value buyers, at-risk and lapsed customers, and non-purchasers. From there we build brand-specific segments around category affinity, subscription status and predicted churn so your flows and campaigns can speak to each group differently.
Klaviyo, Customer.io and Braze, plus the SMS layer in Attentive or Postscript. We build segments where your sends actually happen, and we make sure the underlying data and events are clean so the segments stay accurate over time.
Yes. When you stop emailing unengaged contacts and focus on people who want to hear from you, your engagement signals improve and inbox providers reward you with better placement. Smart segmentation is one of the most effective deliverability levers most brands are not using.
