About Propel

Propel is a patient retention marketing agency built for healthcare. We work with 50+ US healthcare brands across telehealth, supplements, DTC Rx, and women's health, turning first-time patients and subscribers into repeat revenue. We are Platinum partners with Customer.io and certified partners with Braze and Klaviyo, and our clients include Eden Health, Natural Cycles, Kiaora, and Livwell.

Retention is our foundation. Now we are building the acquisition side of the house, and Google Ads is the first service line. That is where you come in.

About the Role

This is a founding role, not a plug-and-play media buying seat. You will build, own, and scale Propel's Google Ads service line for US healthcare brands from the ground up: the playbooks, the processes, the client results, and eventually the team.

You will also carry a small but meaningful charter of running Google Ads for Propel itself, driving qualified pipeline for the agency.

Healthcare advertising is unlike any other vertical. Policy restrictions, HIPAA-adjacent compliance, clinical claims review, and LegitScript certifications are table stakes. You should already know this world well.

What You Will Do

Build the service line (primary charter)

Design and own Propel's Google Ads offering for US healthcare brands: packaging, pricing inputs, delivery playbooks, and reporting standards
Run end-to-end paid search and Performance Max programs for client accounts: strategy, structure, bidding, creative direction, landing page recommendations, and optimization
Own client outcomes. Set targets with clients, forecast performance, manage budgets responsibly, and report with full transparency
Navigate healthcare ad policy: restricted categories, healthcare certifications, LegitScript, and claim compliance across ad copy and landing pages
Work with our lifecycle team to connect acquisition to retention, so the patients you acquire become the repeat revenue we are known for
Support new business: audits, proposals, and pitch support for prospective healthcare clients
Hire and mentor the team as the service line grows

Grow Propel (secondary charter)

Plan and run Google Ads for Propel's own demand generation, targeting US healthcare decision-makers
Treat Propel as your proof-of-work account: experiment, document, and turn learnings into client playbooks and content

What We Are Looking For

6+ years of experience in an agency environment managing healthcare brands and accounts
Deep expertise across the Google Ads ecosystem (Search, Performance Max, Display, YouTube) with proven client results and meaningful budgets managed in healthcare
Working knowledge of AEO (Answer Engine Optimization) and the emerging LLM search landscape (AI Overviews, ChatGPT, Perplexity), with proven client results in this space
Strong growth fundamentals paired with compliant, clinical copywriting: you can write and review ad copy that converts without crossing regulatory lines
Comfortable owning numbers end to end: forecasting, pacing, CAC and LTV math, and reporting that clients trust
Builder mindset. You have either built a service line, a practice, or a pod before, or you have been itching to
Willingness to overlap with US client hours as needed

Nice to Have

Experience with telehealth, DTC Rx, or supplement brands specifically
Exposure to Meta or other paid channels (Google is the mandate, but range helps)
Familiarity with lifecycle tools like Customer.io, Klaviyo, or Braze, and how paid and lifecycle connect
Google Ads certifications

Why This Role

Founding ownership of a service line at an agency with an established healthcare client base to sell into
Direct access to leadership and a real say in how the practice is built
A niche (US healthcare) where deep expertise commands premium positioning, not commodity retainers
Hybrid working out of Bangalore

How to Apply

Send us your profile along with one healthcare account story: the starting point, what you changed, and the results. Specifics beat adjectives.