Shobhit specializes in retention marketing for ecommerce and DTC brands, building Klaviyo and Braze flows that turn first-time buyers into lifetime customers.
Published Articles
What Is Customer Lifetime Value (LTV)? Definition, Formula & How to Grow It
June 9, 2026
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What is a Welcome Series? (And Why Most Brands Build Theirs Backwards)
June 8, 2026
What Is a Lifecycle Marketing Agency? (2026 Guide)
May 22, 2026
What Is a Retention Marketing Agency? (Definition + How to Hire One)
May 26, 2026
What Is Customer Activation? The 30-Day Window That Decides DTC Revenue
May 27, 2026
What Is Lifecycle Revenue? Definition, Calculation & Why It Beats LTV in 2026
May 26, 2026
Migrate from Omnisend to Customer.io: From Ecommerce Automation to Behavioral Lifecycle
April 13, 2026
Migrate from Moengage to Customer.io: When Mobile-First Meets Lifecycle Precision
April 14, 2026
Migrate from Drip to Customer.io: Beyond Ecommerce Automation
April 15, 2026
Migrate from Intercom to Customer.io: When Support Tooling Isn't a Lifecycle Platform
April 16, 2026
Migrate from Iterable to Customer.io: The Precision-Over-Scale Guide
April 17, 2026
Migrate from Braze to Customer.io: The Operational Simplification Guide
April 20, 2026
Migrate from ActiveCampaign to Customer.io: The Product-Led Team's Guide
April 21, 2026
Migrate from Mailchimp to Customer.io: When Batch Logic Isn't Enough
April 22, 2026
Migrate from HubSpot to Customer.io: The SaaS Team's Guide
April 23, 2026
Migrate from Klaviyo to Customer.io: The Operator's Guide
May 21, 2026
The Complete Guide to Migrate to Customer.io
April 24, 2026
OneSignal to Braze Migration Guide
May 20, 2026
CleverTap to Braze Migration Guide
May 19, 2026
Airship to Braze Migration Guide
May 18, 2026
