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Khushi Rao is a Retention Specialist at Propel, helping brands improve customer engagement, repeat purchases, and lifecycle performance. She works across email, SMS, segmentation, and customer journeys to turn customer behavior into thoughtful, high-performing retention campaigns.
Published Articles
What Is a Loyalty Program?
July 2, 2026
What Is a Sunset Flow?
June 25, 2026
What Is Behavioral Segmentation? (2026 Definition + Examples)
June 24, 2026
Customer.io vs Iterable for Healthcare Brands: The 2026 HIPAA-First Comparison
June 8, 2026
Cohort LTV vs Blended LTV: Which One Should Drive Your Retention Decisions?
May 25, 2026
Top 5 Customer.io Alternatives, Competitors, and Comparisons for DTC Retention
April 10, 2026
Top 6 Braze Alternatives: Competitors and Comparisons
April 10, 2026
Top SMS Marketing Agencies [2026]
April 8, 2026
Top 7 Customer Engagement Platforms Compared (2026)
April 1, 2026
Top 10 Email marketing platforms for DTC Brands in 2026
March 30, 2026
Klaviyo Consultant vs Agency — What You Actually Need
April 2, 2026
Retention & Lifecycle Marketing for DTC Supplements | Stop the Subscription Bleed (2026)
March 27, 2026
Best Klaviyo Email Marketing Agencies [2026]
March 30, 2026
Who offers Personalized Marketing Campaigns tailored to gaming apps? [2026]
November 17, 2025
Which Is Best Lifecycle Email Marketing Agency Brand for My Industry in 2026?
May 10, 2025
Which Are The Best e-commerce email Marketing Agencies in 2026?
July 29, 2025
Which Are The Best Lifestyle Email Marketing Agencies in 2026?
July 29, 2025
Which Are The Best Healthtech Email Marketing Agencies 2026?
July 29, 2025
What is Behavioral Segmentation? Definition, Examples, and Key Insights for Marketers (2026 Guide)
April 26, 2025
What Tools Do You Need for Omnichannel Marketing Automation in 2026?
October 27, 2025
