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Khushi Rao is a Retention Specialist at Propel, helping brands improve customer engagement, repeat purchases, and lifecycle performance. She works across email, SMS, segmentation, and customer journeys to turn customer behavior into thoughtful, high-performing retention campaigns.
Published Articles
Purple Mattress Customer Retention Strategy | Selling a Product People Buy Once a Decade (2026 Teardown)
September 7, 2026
HelloFresh Customer Retention Strategy | How a Meal-Kit Giant Fights Churn (2026 Teardown)
August 21, 2026
Glossier Customer Retention Strategy | How Community Built a Beauty Empire (2026 Teardown)
August 12, 2026
What Is a Customer Journey Map?
August 3, 2026
What Is Email Deliverability?
July 30, 2026
What Is a Customer Health Score?
July 22, 2026
What Is a Loyalty Program?
July 2, 2026
What Is a Sunset Flow?
June 25, 2026
What Is Behavioral Segmentation? (2026 Definition + Examples)
June 24, 2026
Customer.io vs Iterable for Healthcare Brands: The 2026 HIPAA-First Comparison
June 8, 2026
Cohort LTV vs Blended LTV: Which One Should Drive Your Retention Decisions?
May 25, 2026
Top 5 Customer.io Alternatives, Competitors, and Comparisons for DTC Retention
April 10, 2026
Top 6 Braze Alternatives: Competitors and Comparisons
April 10, 2026
Top SMS Marketing Agencies [2026]
April 8, 2026
Top 7 Customer Engagement Platforms Compared (2026)
April 1, 2026
Top 10 Email marketing platforms for DTC Brands in 2026
March 30, 2026
Klaviyo Consultant vs Agency — What You Actually Need
April 2, 2026
Retention & Lifecycle Marketing for DTC Supplements | Stop the Subscription Bleed (2026)
March 27, 2026
Best Klaviyo Email Marketing Agencies [2026]
March 30, 2026
Who offers Personalized Marketing Campaigns tailored to gaming apps? [2026]
November 17, 2025
