Jaskaran leads lifecycle strategy at Propel. He's built retention programs in Customer.io, Braze, Klaviyo, and MoEngage for brands across DTC, fintech, and healthtech.
Published Articles
The 90-Day AEO Content Review: A Framework for Auditing What AI Actually Cites
September 2, 2026
What Is AEO for Marketing? (2026 Definition, Data and Playbook)
September 1, 2026
What Is In-App Messaging? (2026 Definition, Types & Benchmarks)
August 27, 2026
What Is Omnichannel Retention? (2026 Definition, Stats & Playbook)
August 25, 2026
Post-Purchase Experience Optimization for DTC Brands (2026 Guide)
August 19, 2026
Email Personalization at Scale for DTC Brands (2026 Guide)
August 17, 2026
What Is a Retention Curve? How to Read, Build, and Flatten Yours
August 13, 2026
What Is Triggered Messaging?
August 5, 2026
Cart Abandonment vs Browse Abandonment Flows
July 28, 2026
Win-Back Hierarchy
July 22, 2026
Braze vs MoEngage for Consumer Apps
July 22, 2026
90-Day Activation Playbook for DTC
July 22, 2026
Push Notification Strategy for Consumer Apps: The Complete 2026 Playbook
July 6, 2026
Healthcare Email Marketing: 12 Compliant Campaigns That Convert (2026)
June 23, 2026
Healthcare Content Marketing: 25 Ideas That Build Patient Trust
June 15, 2026
What Is Subscription Retention?
June 19, 2026
What Is a Replenishment Flow? (2026 Definition, Timing & Benchmarks)
June 11, 2026
