Jaskaran leads lifecycle strategy at Propel. He's built retention programs in Customer.io, Braze, Klaviyo, and MoEngage for brands across DTC, fintech, and healthtech.
Published Articles
What Is Repeat Purchase Rate? Formula, Benchmarks and How to Improve It
October 6, 2026
What Klaviyo, Braze and Shopify's Q2 2026 Results Say About Retention
September 21, 2026
The 90-Day AEO Content Review: A Framework for Auditing What AI Actually Cites
September 2, 2026
What Is AEO for Marketing? (2026 Definition, Data and Playbook)
September 1, 2026
What Is In-App Messaging? (2026 Definition, Types & Benchmarks)
August 27, 2026
What Is Omnichannel Retention? (2026 Definition, Stats & Playbook)
August 25, 2026
Post-Purchase Experience Optimization for DTC Brands (2026 Guide)
August 19, 2026
Email Personalization at Scale for DTC Brands (2026 Guide)
August 17, 2026
What Is a Retention Curve? How to Read, Build, and Flatten Yours
August 13, 2026
What Is Triggered Messaging?
August 5, 2026
Cart Abandonment vs Browse Abandonment Flows
July 28, 2026
Win-Back Hierarchy
July 22, 2026
Braze vs MoEngage for Consumer Apps
July 22, 2026
90-Day Activation Playbook for DTC
July 22, 2026
Push Notification Strategy for Consumer Apps: The Complete 2026 Playbook
July 6, 2026
Healthcare Email Marketing: 12 Compliant Campaigns That Convert (2026)
June 23, 2026
Healthcare Content Marketing: 25 Ideas That Build Patient Trust
June 15, 2026
What Is Subscription Retention?
June 19, 2026
What Is a Replenishment Flow? (2026 Definition, Timing & Benchmarks)
June 11, 2026
