Photo of Khushi Rao from Propel

Khushi Rao

Retention Specialist, Propel
Atlanta GA
Khushi Rao is a Retention Specialist at Propel, helping brands improve customer engagement, repeat purchases, and lifecycle performance. She works across email, SMS, segmentation, and customer journeys to turn customer behavior into thoughtful, high-performing retention campaigns.

Published Articles

Dunkin’ Donuts: How Data Fuels Customer Lifecycle Marketing Success? [2026 Guide]
November 11, 2024
Featured image: Dunkin’ Donuts: How Data Fuels Customer Lifecycle Marketing Success? [2025 Guide]
DoorDash Retention Strategy 2026: Full Playbook
July 23, 2025
Featured image: DoorDash Retention Strategy 2026: Full Playbook
Dormant Users Aren’t Dead: Lessons in Reactivation from Sara Joy, Lifecycle Marketer at Milk & Honey
April 18, 2025
Featured image: Dormant Users Aren’t Dead: Lessons in Reactivation from Sara Joy, Lifecycle Marketer at Milk & Honey
Customer Retention Strategies: Proven Snapchat Techniques to Retain Customers [Updated in 2026]
January 31, 2025
Featured image: Customer Retention Strategies: Proven Snapchat Techniques to Retain Customers [Updated in 2025]
Customer.io Segmenting Prompts OS (Ecommerce) for BFCM 2026 | Propel
December 2, 2025
Featured image: Customer.io Segmenting Prompts OS (Ecommerce) for BFCM 2025 | Propel
Customer.io Segmentation Prompts OS for HealthTech | Propel
December 2, 2025
Featured image: Customer.io Segmentation Prompts OS for HealthTech | Propel
Customer Retention Marketing Campaigns: How Senior Operators Judge What Actually Works
March 13, 2026
Featured image: Customer Retention Marketing Campaigns: How Senior Operators Judge What Actually Works
Customer Retention Marketing Strategies and Tactics: An Operator’s Diagnostic
February 26, 2026
Featured image: Customer Retention Marketing Strategies and Tactics: An Operator’s Diagnostic
Can Retention Marketing Retain Users for Subscription Brands [2026 Guide]?
May 23, 2025
Featured image: Can Retention Marketing Retain Users for Subscription Brands [2025 Guide]?
Customer Acquisition V/s Retention Marketing: Executive’s Guide to Budget Allocation and LTV Modeling
March 9, 2026
Featured image: Customer Acquisition V/s Retention Marketing: Executive’s Guide to Budget Allocation and LTV Modeling
CreditRegistry's Email Domination Strategy
January 29, 2025
Featured image: CreditRegistry's Email Domination Strategy
Calm Retention Strategy: How Does Calm Retain Users in 2026?
November 11, 2025
Featured image: Calm Retention Strategy: How Does Calm Retain Users in 2026?
Building a Reliable Customer Data Infrastructure: Lessons from Airbnb
April 9, 2023
Featured image: Building a Reliable Customer Data Infrastructure: Lessons from Airbnb
Braze Forge 2026: Dates, Tickets, Agenda & Speakers
September 24, 2025
Featured image: Braze Forge 2025: Dates, Tickets, Agenda & Speakers
Braindate at Braze Forge 2026 | Propel Lifecycle Marketing
September 18, 2025
Featured image: Braindate at Braze Forge 2025 | Propel Lifecycle Marketing
Benefits of Behavioral Segmentation for Conversions and ROI in 2026
April 26, 2025
Featured image: Benefits of Behavioral Segmentation for Conversions and ROI in 2025
Behavioral Triggers in Retention Marketing: Strategies to Boost Customer Loyalty
May 23, 2025
Featured image: Behavioral Triggers in Retention Marketing: Strategies to Boost Customer Loyalty
Audible MarTech Audit - How Audible Drives Customer Retention and Growth [2026 Update] - Propel
April 4, 2025
Featured image: Audible MarTech Audit - How Audible Drives Customer Retention and Growth [2025 Update] - Propel
Are You Doing Lifecycle Marketing Right? [2026 Guide to Lifecycle Marketing]
May 10, 2025
Featured image: Are You Doing Lifecycle Marketing Right? [2025 Guide to Lifecycle Marketing]
Amazon Customer Retention Strategy: How the Ecommerce Giant Builds Loyalty at Scale? [2026]
May 10, 2025
Featured image: Amazon Customer Retention Strategy: How the Ecommerce Giant Builds Loyalty at Scale?