Khushi Rao is a Retention Specialist at Propel, helping brands improve customer engagement, repeat purchases, and lifecycle performance. She works across email, SMS, segmentation, and customer journeys to turn customer behavior into thoughtful, high-performing retention campaigns.
Published Articles
How to Win Back Dormant Users? Join Our Expert Webinar Series in Jan 2026
January 14, 2025
How to Retain Customers for B2C Brands? [2026 B2C Customer Retention Hacks]
August 25, 2025
How to Master Revenue & LTV Attribution for DTC Brands: Klaviyo, Braze & Customer.io (2026 Guide)
July 18, 2025
How to Improve Customer Retention in Ecommerce? 25 Mini Steps That Actually Work! [Updated in 2026]
October 25, 2025
How to Integrate Braze and Amplitude for Enhanced Customer Insights and Engagement?
August 29, 2025
How to Hire a Customer.io Expert and Maximize Your Marketing Automation? [2026 Guide]
February 28, 2025
How to Identify Users Who Are About to Churn [2026 Guide for Retention Marketers]
November 4, 2025
How to Create Personalized Campaigns Across Email, SMS, and Push [Propel Guide 2026]
November 10, 2025
How to Connect Mixpanel and Customer.io for Automated Journeys [2026 Setup Guide]
November 7, 2025
How to Build Personalized Email Flows Without Manual Work [Propel 2026 Guide]
November 10, 2025
How Temu Retains Customers in the USA | Key Strategies & Success Secrets (2026)
August 19, 2025
How To Do Retention Marketing Right For Your Brand? [Step-by-Step]
May 23, 2025
How Lifecycle Marketing Agencies Drive Revenue? Real Tactics Across Channels [2026]
May 9, 2025
How Omnichannel Orchestration Improves Customer Experience? [In 2026]
September 5, 2025
How Duolingo: the #1 Language App Retains Customers So Well in 2026?
December 16, 2025
How Does Netflix Maintain a High Customer Retention Rate? [12 Proven Netflix Customer Retention Strategies in 2026]
February 21, 2025
How Do I Reduce Customer Churn with Better Onboarding?
October 27, 2025
Hims & Hers Customer Retention Strategy | How GLP-1 Changed the Game (2026 Teardown)
March 17, 2026
Email Marketing Agency for B2C and DTC: How to Pick the Right One
December 15, 2025
Email Marketing Agency for Subscription Brands: What to Look For? (2026)
December 15, 2025

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![Featured image: How to Retain Customers for B2C Brands? [2025 B2C Customer Retention Hacks]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4b8496ea7a7d3c2d909_69c7cec838ccd8f7a085fd7d_698ae460fdd81c869c3e96d5_68ac288c032d6663e47fe8c9_B2C%25252520customer%25252520retention%25252520strategies-2-min.jpeg)

![Featured image: How to Improve Customer Retention in Ecommerce? 25 Mini Steps That Actually Work! [Updated in 2025]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4b4050f77c9bf590488_69c7cec497f184875c806524_698ae4285261d73c695c0d91_67efdb0f411b1f446dd37794_Customer%25252520Retention%25252520for%25252520E-commerce.png)

![Featured image: How to Hire a Customer.io Expert and Maximize Your Marketing Automation? [2025 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4ab4e730cf0d649c2b8_69c7cec338ccd8f7a085fd28_698ae45cc820260d1ac3f39d_67c2ae6fa9df52bd52fdd079_Hiring%25252520Customer.io%25252520Expert%25252520-%2525252027th%25252520Feb.png)
![Featured image: How to Identify Users Who Are About to Churn [2026 Guide for Retention Marketers]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4ad14f8c675169e0cba_69c7cec26de0e50005c6e495_698ae45b9ecbf9983380f731_6909f1e088d37bed0144f247_Identify%25252520User%25252520churn-2-min.png)
![Featured image: How to Create Personalized Campaigns Across Email, SMS, and Push [Propel Guide 2026]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4a91ffbcf6ab777adf5_69c7cec2d2f5d760be73d39e_698ae45b938c8d95af515569_6911a5920ee5aabc0c0c71a5_Personalized%25252520Campaigns%25252520Creation-2-min.png)
![Featured image: How to Connect Mixpanel and Customer.io for Automated Journeys [2026 Setup Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4a5ae08b5cef097d04d_69c7cec26a98079e9ec29ba6_698ae461345fc9ebbe0be581_691301e91c59e4aae07fc90c_Connect%25252520Mixpanel%25252520to%25252520Customer.io-2-min.png)
![Featured image: How to Build Personalized Email Flows Without Manual Work [Propel 2026 Guide]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b4a14e570d4683513d1c_69c7cebf472d09c1dccbc9ac_698ae45647478a7a644f3cfa_6911954d171d0dd844c6a67c_Personalized%25252520Email%25252520Flows-2-min.png)

![Featured image: How To Do Retention Marketing Right For Your Brand? [Step-by-Step]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b497be56e97edfa794a1_69c7cebe436a8e0705bda452_698ae4550ecdadb3ceac8b66_68309bda1d6ce6f88774e806_Retention%25252520Marketing%25252520Implementation-2-min.png)

![Featured image: How Omnichannel Orchestration Improves Customer Experience? [In 2026]](https://cdn.prod.website-files.com/69bbf9f7f2a3f75341357ebc/69f4b499df76b0747edfaaed_69c7cebe593e114b471c9547_698ae4546a880302d547fec7_68c7050a98928ab373f5d381_Omnichannel%25252520Orchestration%25252520%25252526%25252520Customer%25252520Experience-2-min.png)




