Blogs

Which Are The Best e-commerce email Marketing Agencies in 2025?

lifecycle marketing and customer retention
Last updated on
July 29, 2025

Are you lookin for the best email marketing agency for your ecommerce brand?

In ecommerce, growth isn’t just about first-time buyers - it’s about keeping them coming back. With CAC soaring in 2025, retention is no longer optional. The brands pulling ahead? They’re squeezing more revenue out of every customer by mastering email: the highest-ROI, most direct channel in the retention toolkit.

But here’s the catch - basic email marketing doesn’t cut it anymore. Broadcasts and blanket discounts are dead. What works today is lifecycle-driven automation, behavior-led personalization, and tight tech integration with your store, CRM, and data stack.

That’s where ecommerce email marketing agencies come in. The best ones aren’t just copywriters - they’re data surgeons, conversion engineers, and retention strategists. The best example? Propel - The best of the top 5 Customer.io Partners!

In this guide, we’ll break down the top ecommerce email marketing agencies that actually move revenue.

Whether you’re scaling your DTC store or rethinking retention across SKUs, this list will help you hire smart.

What Does an Ecommerce Email Marketing Agency Do?

An ecommerce email marketing agency helps online stores increase revenue, retention, and repeat purchases through automated email flows, personalization, and segmentation. Their job is to turn one-time buyers into loyal, high-LTV customers.

Build Automated Email Flows

Top agencies set up high-impact automations like:

  • Welcome series – Convert new signups into first purchases
  • Cart & browse abandonment – Recover lost sales
  • Post-purchase – Drive repeat orders and reviews
  • Win-back flows – Re-engage inactive customers

These flows run 24/7 and scale revenue without extra effort.

Segment and Personalize for Conversions

Agencies segment customers by behavior, purchase history, and engagement level to send targeted, relevant emails that increase open rates, clicks, and sales.

Examples:

  • Product drops for past buyers
  • VIP perks for top customers
  • Cross-sells based on previous purchases

Drive Revenue with Strategic Campaigns

Beyond automations, agencies create campaigns that boost AOV and CLV:

  • Upsell/cross-sell emails
  • Loyalty program promos
  • Product launches and seasonal drops
  • Churn reactivation

They test, optimize, and manage the full email strategy - so brands see measurable growth.

What Signs Tell You Need an Email Marketing Agency for Your Ecommerce Store?

Not sure if it’s time to bring in experts? These are the key red flags:

Revenue Has Plateaued

Your sales have flatlined despite steady traffic. You’re not unlocking lifetime value or driving repeat purchases.

Churn Is Too High

First-time buyers aren’t returning. You’re spending more to acquire customers than you’re getting back.

Carts Keep Getting Abandoned

Shoppers browse, add to cart - but don’t convert. Your abandoned cart recovery isn’t working or doesn’t exist.

Your Tech Stack Is Disconnected

Your store, CRM, and email platform aren’t talking to each other. Personalization is manual or missing.

No Time or Expertise In-House

You’ve got a small team, no email specialist, and inconsistent results.

If any of these sound familiar, a dedicated ecommerce email agency can help you fix the leaks, optimize flows, and turn email into your #1 revenue channel.

Benefits of Specialized Ecommerce Email Marketing Agencies

Working with a specialized ecommerce email marketing agency helps online stores drive retention, increase revenue, and scale faster. Here’s how they deliver impact:

Higher Customer Retention

The goal of a good email marketing agency is stronger customer retenion. Agencies build automated flows - like welcome, cart recovery, post-purchase, and win-back - that keep your brand in front of customers and drive repeat purchases. This reduces churn and lowers customer acquisition costs.

Increased AOV and LTV

Targeted upsell, cross-sell, and loyalty campaigns increase how much and how often customers buy. Personalized emails based on purchase behavior push higher order values and lifetime value.

Klaviyo and Braze Expertise

Your best agencies are also the best Klaviyo partners, or the best Braze partners. These agencies are fluent in platforms like Klaviyo and Braze, using real-time segmentation, custom automation, and multichannel triggers to run optimized, data-driven campaigns.

Data-Backed Optimization

Specialists test subject lines, content, send times, and more - continuously improving open rates, click-throughs, and conversions with performance insights.

Additional Advantages

  • Cost-effective growth channel
  • Stronger brand loyalty and advocacy
  • Better deliverability and compliance

Bottom line: Ecommerce email marketing agencies help you retain more customers, increase their spend, and fully leverage tools like Klaviyo and Braze for sustainable, high-ROI growth.

The 5 Best Ecommerce Email Marketing Agencies in the USA [Trust Only Experts]

Looking to scale email as your top-performing retention channel? These five ecommerce email marketing agencies are trusted by top DTC, subscription, and retail brands across the U.S. to drive revenue, retention, and customer lifetime value.

1. Propel (Best for DTC, Subscription Apps, B2C, and Ecommerce Omnichannel Email Marketing)

Visit - Propel Lifecycle Marketing Agency

What Is Propel Email Marketing Agency?

Propel is a Klaviyo-certified ecommerce email marketing agency built for revenue-focused brands. With deep expertise in lifecycle automation, behavioral segmentation, and cross-channel orchestration, Propel delivers advanced retention strategies - not templates. It’s also a top agency partner for Klaviyo, Braze, and Customer.io.

What Are the Services of This Email Marketing Agency?

  • End-to-end lifecycle automation: welcome, cart, post-purchase, win-back
  • AI-driven segmentation and personalization
  • Strategy, design, platform migration, and execution
  • Campaign testing, analytics, and performance optimization
  • Integration with SMS, push, and CRM systems
  • Technical audits of your email and ecommerce stack

Who Should Hire This Email Marketing Agency?

  • DTC brands scaling retention and email revenue
  • Subscription businesses optimizing churn and LTV
  • Growth-stage companies with complex tech stacks

What Are the Pros of Hiring Propel?

  • Deep Klaviyo, Braze, and Customer.io experience
  • Custom flows, not templated setups
  • Full-funnel, cross-channel approach
  • Proven uplift in retention, AOV, and repeat revenue
  • Trusted by brands with lean internal teams

What Are the Cons of Hiring Propel?

  • Premium pricing - best for brands with traction
  • May not be ideal for early-stage startups needing just basic flows

2. SmartBug Media (Best for Holistic Ecommerce Email Strategy)

What Is SmartBug Media?

SmartBug is a full-service inbound agency with ecommerce expertise. Their strength lies in combining email with content, SMS, and CRM strategy - ideal for retailers wanting an integrated growth approach.

What Are the Services of This Email Marketing Agency?

  • Email strategy and campaign execution
  • Lifecycle flows and list building
  • CRM and ecommerce platform integration
  • Omnichannel messaging across SMS, email, and web
  • Content and creative development

Who Should Hire SmartBug Media?

  • Ecommerce brands wanting inbound + email strategy
  • Companies integrating email with content, CRM, or HubSpot

What Are the Pros of Hiring SmartBug Media?

  • Strong at cross-functional marketing
  • Good client communication and structure
  • Flexible across platforms and channels

What Are the Cons of Hiring SmartBug Media?

  • Email is just one part of their broader scope
  • Lacks the automation depth of niche email specialists

3. Hawke Media (Best for Modular, Scalable Email Marketing Solutions)

What Is Hawke Media?

Hawke Media offers à la carte marketing services, including strong lifecycle email marketing. They’re ideal for brands wanting modular support, creative execution, and flexibility without long-term contracts.

What Are the Services of This Email Marketing Agency?

  • Email strategy, design, and segmentation
  • Automation flows (welcome, cart, post-purchase)
  • SMS marketing and loyalty programs
  • Deliverability and campaign performance tuning
  • Optional add-ons like content or website support

Who Should Hire Hawke Media?

  • DTC brands seeking plug-and-play email solutions
  • Ecommerce companies scaling creative and flows

What Are the Pros of Hiring Hawke Media?

  • Flexible service models
  • Visually strong creative and branding
  • Responsive team and scalable support

What Are the Cons of Hiring Hawke Media?

  • Automation strategy can vary by account
  • Less technical depth than email-only specialists

4. Tinuiti (Best for Enterprise Omnichannel and Paid Media Integration)

What Is Tinuiti?

Tinuiti is a full-scale performance marketing agency known for enterprise CRM, paid media, and lifecycle integration. Their strength is in aligning email/SMS with paid, SEO, and media for large-scale growth.

What Are the Services of This Email Marketing Agency?

  • Omnichannel email and SMS strategy
  • Enterprise CRM integration and execution
  • Paid media management and lifecycle coordination
  • Cross-platform campaign planning and analytics

Who Should Hire Tinuiti?

  • Large ecommerce retailers with complex operations
  • Brands needing centralized cross-channel support

What Are the Pros of Hiring Tinuiti?

  • Full-funnel performance strategy
  • Excellent for scaling enterprise customer journeys
  • Great for coordinating media + email

What Are the Cons of Hiring Tinuiti?

  • Pricing and complexity suited to enterprise brands
  • May not be ideal for startups or lean DTC teams

5. Flowium (Best for Klaviyo-Powered Growth for Shopify Brands)

What Is Flowium?

Flowium is a boutique email and SMS agency focused on Klaviyo + Shopify brands. They’re known for reliable onboarding, foundational flows, and visually strong campaigns - perfect for small to midsize DTC brands.

What Are the Services of This Email Marketing Agency?

  • Klaviyo setup, integrations, and migrations
  • Core flows: welcome, cart, post-purchase
  • Campaign calendars and A/B testing
  • Creative design and copywriting
  • Monthly performance reports

Who Should Hire Flowium?

  • Shopify merchants needing clean onboarding and flows
  • DTC brands focused on Klaviyo growth

What Are the Pros of Hiring Flowium?

  • Cost-effective for SMBs
  • Great client support and creative
  • Strong foundation for email performance

What Are the Cons of Hiring Flowium?

  • Less suited for enterprise or complex data setups
  • Lacks deep technical analytics or cross-channel expertise

Bottom Line:
For ecommerce brands serious about scaling retention and maximizing email ROI, Propel is the clear choice for 2025 - offering unmatched depth in automation, analytics, and platform mastery. But if you need a broader inbound strategy (SmartBug), modular support (Hawke), enterprise omnichannel execution (Tinuiti), or Klaviyo onboarding help (Flowium), each of these agencies brings unique strengths to the table.

How to Choose the Right Ecommerce Email Marketing Agency?

Finding the right ecommerce email marketing agency isn’t about flashy promises - it’s about proven results, platform expertise, and clear communication. Use the steps and checklist below to choose a partner who will actually grow your revenue, not just send emails.

Key Questions to Ask Every Agency:

Strategy & Proven Results

  • What’s your ecommerce-specific email process?
  • Can you show case studies from similar brands?
  • Which tools do you specialize in (Klaviyo, Braze, Shopify, etc.)?
  • Who manages our account, and are they our main point of contact?

Technical and Tactical Capabilities

  • How do you handle deliverability, list cleaning, and GDPR?
  • What’s your approach to segmentation and real-time personalization?
  • Can you set up complex automations (cart, win-back, cross-sell)?
  • Do you manage migrations and CRM integrations?

Performance, Reporting & Cost

  • What KPIs do you track and how often will we get reports?
  • How is pricing structured - retainer, rev share, or fixed?
  • How do you run A/B testing and optimize campaigns?
  • Can we speak to a current or past ecommerce client?

Working Relationship

  • What’s your cadence for check-ins and performance reviews?
  • How do you work with our internal team or other vendors?
  • What’s your contract length and cancellation policy?

Agency Evaluation Checklist

  • Proven ecommerce results: case studies, testimonials, niche experience
  • Strategy built for ecommerce - not just general marketing
  • Direct platform experience (Klaviyo, Braze, Customer.io, Shopify)
  • Revenue-focused reporting: open rate, CTR, conversion, revenue per email
  • Transparent communication and clear point-of-contact
  • Flexible services that scale with your brand
  • Full compliance with GDPR, CAN-SPAM, and deliverability best practices
  • Willing to share live demos and walk you through workflows
  • Open to short-term contracts or trials for new clients

Demo or Case Study Review

  • Request a walkthrough of how campaigns are set up and optimized
  • Review 1–2 case studies with clear before-and-after metrics
  • Join a live or recorded reference call with a similar client

The best ecommerce email marketing agencies prove their value with data, not talk. Ask the right questions, evaluate their tech depth, and insist on real examples. Use a structured checklist to filter out fluff and pick a partner who will drive email revenue from day one.

KeyTakeaways on Best Ecommerce Email Marketing Agencies

Choosing the right ecommerce email marketing agency is a strategic decision that directly affects your store’s retention, customer lifetime value, and overall revenue growth.

Agencies like Propel set the benchmark with advanced technical capabilities, proven results, and a data-driven approach tailored for DTC and ecommerce brands.

Alternative options such as SmartBug Media, Hawke Media, Tinuiti, and Flowium offer value in specific contexts and growth stages, but Propel’s technical rigor and retention focus make it the leader for brands prioritizing measurable outcomes.

Evaluate agencies based on their documented expertise, real ecommerce case studies, and willingness to provide live demos and transparent metrics. Prioritize a partnership that demonstrates clear technical depth, platform integration, and ongoing optimization - ensuring your email channel is a true driver of sustainable ecommerce success.

For ecommerce brands committed to retention and growth, aligning with a specialist agency like Propel delivers a decisive advantage in today’s competitive marketplace.

Relatable Resources:

Best Mixpanel Partners

Best Amplitude Partners

17 Best Customer Retention Marketing Tools

Top 5 Customer.io Partners

14 Unique Retention Email Templates

Top 5 Low-Cost Lifecycle Marketing Agencies

FAQs About Ecommerce and Klaviyo Email Marketing Agencies

These five practical questions cover what ecommerce founders, CMOs, and growth leads actually ask before hiring a Klaviyo email agency. No fluff - just the answers that matter when you’re making a high-impact retention decision.

1. Who are the 5 best Klaviyo marketing agencies?

The top Klaviyo agencies combine deep technical expertise with a proven track record in ecommerce.

  • Propel – Recognized for advanced lifecycle automation, AI-driven segmentation, and omnichannel retention strategies for DTC, subscription, and ecommerce brands.
  • Flowium – A dedicated Klaviyo Partner providing full-service email and SMS automation, specializing in turnkey solutions for high-growth ecommerce.
  • Chronos Agency – Experts in SMS and behavior-based lifecycle automation, with a focus on driving repeat revenue for ecommerce brands.
  • Andzen – Known for personalized customer journeys, integrating email, SMS, and loyalty programs with strong technical and creative execution.
  • InboxArmy – Specializes in scalable, enterprise-grade email operations for high-volume senders needing robust campaign management and deliverability.

If you want vetted recommendations, check out this list:
👉 Top 5 Klaviyo Email Marketing Agencies in the USA (2025)

2. How long does it take to see results from a Klaviyo agency?

Most ecommerce brands see early results - like higher open rates, more revenue per email, and better cart recovery - within 30 to 90 days. Stronger ROI comes after your core flows (welcome, cart, post-purchase, win-back) are fully live and optimized through segmentation, testing, and creative tuning.

3. What certifications should a Klaviyo agency have?

Always look for a Klaviyo Partner Certification. It means the agency has been trained and vetted directly by Klaviyo, uses platform best practices, and gets early access to new features. Bonus if they’re also skilled in Shopify, Braze, or Customer.io.

4. Will a Klaviyo agency help with SMS and Shopify integrations?

Yes - top agencies don’t just write emails. They also manage SMS campaigns, popup setup, A/B testing, analytics, and integrations with Shopify, Recharge, Gorgias, and more. If multichannel retention is your goal, ask about their experience with full-stack ecommerce tools.

5. What should I prepare before working with a Klaviyo agency?

To move fast, brands should provide:

  • Access to Klaviyo, Shopify, and past campaign data
  • Audience segments and email lists
  • Brand assets (logos, colors, tone of voice)
  • A clear goal - like boosting LTV, fixing churn, or scaling automations

The more clarity and access you provide upfront, the faster your agency can launch, test, and scale your email revenue.

Author
Medha Pandey | Propel
Ready. Set. Launch!

We can help you launch your next lifecycle marketing campaign within 5 hours!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Table of contents

Scale Faster with
AI-Augmented, Human-led Lifecycle Marketing

Frequently Asked Questions