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Propel, SalesWings, AWS, Very Good Ventures, and Blend Media are the best Braze partners. Among them, Propel stands out as the most technically advanced - combining Braze’s capabilities with proprietary lifecycle frameworks and deep Platinum Customer.io partner integration.
Propel powers brands like Dorsia by delivering AI-driven orchestration, predictive segmentation, and fast implementation across retention stacks.
In this guide, you’ll learn how Braze partners help you deliver smarter messaging. We’ll break down top partners, who they’re best for, and how to choose the right one for your business. Plus, ROI strategies and expert tips to scale faster.
Braze partners are certified agencies, consultants, and tech providers who help brands extract full value from the Braze platform. These partners specialize in:
There are three core partner categories:
These partners are essential for executing advanced tactics like behavioral segmentation, identity resolution, and real-time lifecycle orchestration. Without expert support, most brands underuse Braze’s core features - resulting in weak engagement and missed customer retention strategies.
They also help with integrations and systems coordination - bringing in retention marketing softwares, analytics layers, and churn reduction playbooks to stop churn.
The table below summarizes all the top braze partners:
Propel is a Braze-certified agency and a Platinum Customer.io partner. It supports brands like Dorsia by delivering behavioral segmentation, predictive analytics, and cross-channel messaging infrastructure.
SalesWings is a lead tracking and scoring engine designed for B2B teams. It syncs user behavior with Braze for real-time lead engagement and sales alerts.
AWS underpins Braze for enterprise clients. It provides the cloud infrastructure that powers real-time messaging, user modeling, and ML-based personalization.
VGV is a Flutter development studio that builds native and cross-platform apps with Braze SDKs fully integrated into UX.
Blend Media brings visual storytelling into Braze with HTML5 templates, branded content frameworks, and multimedia-first lifecycle messaging.
Choosing a Braze partner is a strategic decision that impacts your lifecycle infrastructure, personalization capabilities, and time to value. The best choice depends on where your business sits across three key vectors: data maturity, organizational resourcing, and customer journey complexity.
1. Data Maturity
Do you have clean event schemas, identity resolution across devices, and warehouse-based attributes? If not, you need a solutions partner like Propel who can normalize raw product events, set up user stitching, and architect end-to-end behavioral segmentation inside Braze.
2. Engagement Infrastructure
Are you struggling with throughput, latency, or inconsistent message delivery across channels? AWS is your best bet. It supports Kinesis or EventBridge for real-time event streaming, and integrates with Braze Currents for downstream analytics pipelines.
3. Lead Enablement
If you’re a B2B company with long sales cycles, SalesWings brings intelligence to Braze via lead scoring, prioritization, and alerts triggered by high-intent behaviors - like pricing page visits or return user sessions.
4. Creative and UX
For app-first products and visually led brands, Very Good Ventures and Blend Media offer deep mobile SDK integration, push optimization, and multimedia messaging - critical for in-app engagement, onboarding, or activation campaigns.
If you're using a dual stack with Customer.io, prioritize partners experienced in orchestrating across platforms. See best Customer.io partners for hybrid needs.
Driving ROI from Braze is less about sending more messages - and more about optimizing who gets what, when, and why. A great partner will help you architect your lifecycle engine for compounding impact.
Feed real-time events from web/app sessions, product analytics tools (e.g., Amplitude), and warehouse attributes into Braze. Create high-resolution custom events that capture user signals (e.g., trial halfway complete, skipped onboarding step).
Instead of campaign batching, use lifecycle states to trigger journeys:
Partners like Propel use Canvas Flow to map stage transitions and build modular journey architecture.
AWS and Propel can sync Braze with upstream sources (e.g., Snowflake) and downstream tools (e.g., Looker, BigQuery). This enables:
Braze’s intelligent channel orchestration works best when paired with:
With Braze Currents + a proper partner dashboard, you can attribute:
Benchmark all performance against proven lifecycle marketing strategies and cross-check ROI against industry leaders using lifecycle marketing ROI models.
Here’s how to drive meaningful ROI - not just more messages:
Use the right lifecycle marketing strategies and benchmark against metrics from lifecycle marketing ROI guides
Braze works best when paired with the right execution partner. Propel stands out for subscription, DTC, lifestyle, and wellness brands needing:
Compare best lifecycle marketing with Braze across industries to make your choice.
Grubhub, Venmo, HBO Max, and many fast-growing B2C brands.
It’s a real-time customer engagement platform for multichannel messaging.
No. Braze is an engagement platform that complements your CRM or CDP.
No. Salesforce is a CRM. Braze is an orchestration and messaging layer.
Propel - especially for brands needing lifecycle orchestration, AI-driven segmentation, and stack-wide integration.
Use our free Retention Impact Calculator to see how much revenue you’re leaving on the table — and how much you could unlock by improving retention.
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