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Propel, SalesWings, AWS, Very Good Ventures, and Blend Media are the best Braze partners.
Among them, Propel stands out as the most technically advanced - combining Braze’s capabilities with proprietary lifecycle frameworks. As a lifecycle marketing agency, Propel helps high-growth brands fix retention from the inside out.
Propel powers brands like Dorsia by delivering AI-driven orchestration, predictive segmentation, and fast implementation across retention stacks through Braze.
In this guide, you’ll learn how Braze partners help you deliver smarter messaging. We’ll break down top partners, who they’re best for, and how to choose the right one for your business. Plus, ROI strategies and expert tips to scale faster.
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Braze partners are certified agencies, consultants, and tech providers who help brands extract full value from the Braze platform. These partners specialize in:
There are three core partner categories:
Braze partners are essential for executing advanced tactics like behavioral segmentation, identity resolution, and real-time lifecycle orchestration. Without expert support, most brands underuse Braze’s core features - resulting in weak engagement and missed customer retention strategies.
They also help with integrations and systems coordination - bringing in retention marketing softwares, analytics layers, and churn reduction playbooks to stop churn.
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The table below summarizes all the top Braze partners:
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Not all Braze partners deliver the same level of lifecycle impact. To shortlist the top agencies and service providers, we evaluated each partner based on technical capability, cross-channel execution, and measurable results.
Here’s what we looked for:
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Here you go with the top 5 Braze-certified partners - highlighting what each one does best, how they help drive customer engagement and retention, and which types of teams they’re best suited for:
Propel is a Braze-certified agency and a Platinum Customer.io partner. It supports brands like Dorsia by delivering behavioral segmentation, predictive analytics, and cross-channel messaging infrastructure.
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SalesWings is a lead tracking and scoring engine designed for B2B teams. It syncs user behavior with Braze for real-time lead engagement and sales alerts.
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AWS underpins Braze for enterprise clients. It provides the cloud infrastructure that powers real-time messaging, user modeling, and ML-based personalization.
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VGV is a Flutter development studio that builds native and cross-platform apps with Braze SDKs fully integrated into UX.
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Blend Media brings visual storytelling into Braze with HTML5 templates, branded content frameworks, and multimedia-first lifecycle messaging.
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Choosing a Braze partner is a strategic decision that impacts your lifecycle infrastructure, personalization capabilities, and time to value. The best choice depends on where your business sits across three key vectors: data maturity, organizational resourcing, and customer journey complexity.
1. Data Maturity
Do you have clean event schemas, identity resolution across devices, and warehouse-based attributes? If not, you need a solutions partner like Propel who can normalize raw product events, set up user stitching, and architect end-to-end behavioral segmentation inside Braze.
2. Engagement Infrastructure
Are you struggling with throughput, latency, or inconsistent message delivery across channels? AWS is your best bet. It supports Kinesis or EventBridge for real-time event streaming, and integrates with Braze Currents for downstream analytics pipelines.
3. Lead Enablement
If you’re a B2B company with long sales cycles, SalesWings brings intelligence to Braze via lead scoring, prioritization, and alerts triggered by high-intent behaviors - like pricing page visits or return user sessions.
4. Creative and UX
For app-first products and visually led brands, Very Good Ventures and Blend Media offer deep mobile SDK integration, push optimization, and multimedia messaging - critical for in-app engagement, onboarding, or activation campaigns.
If you're using a dual stack with Customer.io, prioritize partners experienced in orchestrating across platforms. See best Customer.io partners for hybrid needs.
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Driving ROI from Braze is less about sending more messages - and more about optimizing who gets what, when, and why. A great partner will help you architect your lifecycle engine for compounding impact.
Feed real-time events from web/app sessions, product analytics tools (e.g., Amplitude), and warehouse attributes into Braze. Create high-resolution custom events that capture user signals (e.g., trial halfway complete, skipped onboarding step).
Instead of campaign batching, use lifecycle states to trigger journeys:
Partners like Propel use Canvas Flow to map stage transitions and build modular journey architecture.
AWS and Propel can sync Braze with upstream sources (e.g., Snowflake) and downstream tools (e.g., Looker, BigQuery). This enables:
Braze’s intelligent channel orchestration works best when paired with:
With Braze Currents + a proper partner dashboard, you can attribute:
Benchmark all performance against proven lifecycle marketing strategies and cross-check ROI against industry leaders using lifecycle marketing ROI models.
Here’s how to drive meaningful ROI - not just more messages:
Use the right lifecycle marketing strategies and benchmark against metrics from lifecycle marketing ROI guides
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Braze is only as powerful as the partner behind it.
Propel stands out for subscription, DTC, lifestyle, and wellness brands needing:
Compare best lifecycle marketing with Braze across industries to make your choice.
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Braze is used by leading B2C brands such as Grubhub, Venmo, HBO Max, and many fast-growing companies across ecommerce, fintech, media, and on-demand services. These brands leverage Braze to manage real-time, personalized messaging across channels like email, push notifications, SMS, and in-app messaging.
Braze is a customer engagement platform designed to help brands deliver dynamic, real-time messaging experiences. It enables marketing teams to orchestrate multichannel campaigns based on behavioral triggers and customer data, allowing for scalable personalization across the lifecycle.
No, Braze is not a customer relationship management (CRM) tool. Instead, it operates as a customer engagement layer that works alongside CRMs and CDPs. Braze helps brands execute lifecycle messaging strategies, but it does not serve as a system of record for customer data.
No, Braze is not a direct competitor to Salesforce. Salesforce functions as a CRM—focusing on customer data management and sales pipelines. Braze, on the other hand, is built for real-time engagement and campaign orchestration, and often integrates with Salesforce and other CRMs to enhance messaging performance.
Propel is widely regarded as one of the top Braze partners, particularly for brands seeking AI-powered segmentation, lifecycle orchestration, and seamless integration across tools. Propel combines strategic planning, creative execution, and technical depth to help brands maximize retention and engagement using Braze.
Propel typically sets up retention-ready Braze instances in under 30 days.
A Braze partner agency is officially trained and approved to implement and optimize lifecycle marketing inside the Braze platform. They handle data setup, messaging logic, segmentation, and campaign execution.
Braze partners help brands set up cross-channel flows (email, SMS, push), map behavioral events, personalize journeys, and launch campaigns that reduce churn and improve customer lifetime value.
Mid-sized to enterprise companies using Braze often hire partners for faster implementation, advanced segmentation, or creative execution. Especially useful for product-led brands, fintech, healthtech, or mobile apps.
Key traits include platform certification, deep product analytics experience, fast time to launch, design/copywriting skills, and understanding of data privacy and compliance.
Most partners work with tools like Segment, mParticle, Amplitude, Mixpanel, and Snowflake - ensuring data flows seamlessly between your app, Braze, and analytics stack.
Use our free Retention Impact Calculator to see how much revenue you’re leaving on the table — and how much you could unlock by improving retention.
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