Top 5 MoEngage Partners and Customer Engagement Experts in 2025
Last updated on
May 15, 2025
Customer engagement stalling? These five MoEngage-certified partners can flip the script - Propel, Artefact, ValueFirst, Mitto, and Digitas India.
But if you want full-funnel personalization, smart automation, and fast ROI?Propel is the one to beat. It’s aplatinum Customer.io partner and the only agency in this list that bridges CRM logic with behavioral orchestration at scale.
This guide unpacks:
What MoEngage partners do
Who’s best for which use case
How to pick the right one for your stack
And smart ways to squeeze more ROI from your MoEngage workflows
What Are MoEngage Partners and Why Do They Matter?
MoEngage partners are certified experts who help brands turn good messaging into high-impact engagement. They bring the tech know-how, behavioral insights, and creative execution needed to make MoEngage actually work for your goals, not just send campaigns.
Two main partner types:
Solution Partners – These are agencies and consultancies that build lifecycle strategies, flows, and integrations across email, push, SMS, and app messaging.
Technology Partners – These are tools that power personalization at scale, like messaging APIs, CDPs, and analytics engines.
Bottom line: MoEngage is powerful - but only if you pair it with the right partner.
Best MoEngage Partners At A Glance
Propel – Best for turning MoEngage into a true lifecycle engine with AI segmentation + CRM logic
Artefact – Top-tier partner for data-rich brands needing AI + MoEngage-powered marketing workflows
ValueFirst – Best for WhatsApp and SMS-driven engagement powered by MoEngage
Mitto – Ideal for enterprise teams needing scalable global messaging inside MoEngage journeys
Digitas India – Great for brands wanting end-to-end customer engagement planning + MoEngage execution
Propel – The Leading MoEngage Partner for Data-Driven Retention
Propel is the MoEngage partner for brands that don’t want guesswork. It runs full-stack lifecycle marketing using AI, clean data, and predictive models to fix retention fast.
Overview
Propel isn’t just a certified MoEngage partner. It’s also aplatinum Customer.io partner - which means it knows how to build cross-platform journeys across push, email, SMS, and app. From ecommerce to wellness to DTC, Propel sets up clean event tracking, maps behavior, and activates messaging that actually converts.
MoEngage + Propel is perfect for brands needing real-time personalization without building a RevOps team from scratch.
Key Services
Behavioral segmentation – Tracks micro-actions to create high-converting cohorts
Lifecycle orchestration – Modular flows by segment, event, and conversion stage
Retention analytics – Predicts drop-off, LTV, and churn risk with custom data models
Customer.io and MoEngage bridging – Syncs audience logic across CRM, CDP, and messaging layers
Propel runs retention systems with the speed and precision most internal teams can’t match.
What Makes Propel Stand Out
Custom-built data models – From RFM scoring to journey-stage suppression
Deep integration experience – MoEngage, Segment, Snowflake, Customer.io - plug and go
Fast time-to-value – 30-day setup for most ecommerce and B2C stacks
Founders or lean teams who want full retention infrastructure but no RevOps headcount
Marketers who need clean data, smart flows, and better customer LTV
Artefact – A MoEngage Partner for Data Consulting and AI Activation
Artefact is built for brands drowning in data but lacking direction. It connects insights to engagement - using MoEngage to activate every byte of customer behavior.
Overview
Artefact combines consulting, data science, and digital execution. As a MoEngage partner, it helps brands fix fragmented data, run predictive targeting, and build journeys that tie directly to growth.
Their biggest value? Breaking data silos between marketing, product, and tech.
Key Services
Data analysis – Clean, enrich, and align customer data from multiple sources
AI-powered engagement – Predictive messaging based on behavior, churn risk, or CLV scores
What Makes Them Stand Out
Strategic data activation – They don’t just analyze - they operationalize it
Global experience – Proven track record with large, complex consumer ecosystems
MarTech orchestration – Bridges MoEngage with analytics, CRMs, and backend tools
Ideal For
Enterprises with deep data teams but no lifecycle execution layer
CMOs and growth leads who want visibility from insight to impact
Global brands investing in smarter journeys, not more noise
ValueFirst – Enhancing Messaging Capabilities with MoEngage
ValueFirst turns messaging into results. As a MoEngage partner, they supercharge SMS and WhatsApp with precise timing, personalization, and high-volume execution.
Overview
ValueFirst helps brands cut through the noise with short-form, real-time engagement. With MoEngage at the center, they deploy messaging across key lifecycle moments - abandonment, winbacks, feedback loops, and upsells.
Their core strength is large-scale messaging without losing message relevance.
Key Services
Targeted SMS and WhatsApp campaigns – Built for behavior, not just broadcasts
Personalized delivery logic – Time, channel, frequency, and language targeting
What Makes Them Stand Out
Scale + segmentation – Can handle millions of messages with custom flow logic
WhatsApp-first thinking – Not just a channel, but a lifecycle touchpoint
High uptime + delivery rates – Enterprise-tested global infrastructure
Ideal For
DTC brands looking to boost conversions via mobile
Marketing teams running offers, alerts, and nudges across multiple regions
Companies focused on ROI from short-form channels like SMS and WhatsApp
Mitto – Transforming Omnichannel Communication with MoEngage
Mitto brings the pipes. It’s the MoEngage partner that powers global communication - at scale, with speed, and without breaking.
Overview
Mitto handles the backend of omnichannel messaging. With native support for SMS, WhatsApp Business, and push, it lets MoEngage users plug in global communication infrastructure without sacrificing personalization or performance.
Mitto + MoEngage = enterprise-grade messaging without tech debt.
Key Services
WhatsApp Business integration – Verified brand messaging across regions
SMS communication solutions – Real-time delivery with high compliance standards
What Makes Them Stand Out
Reach + reliability – Supports 190+ countries with localized delivery optimization
Plug-and-play MoEngage sync – Prebuilt hooks for message triggers and fallbacks
Carrier-grade scale – Trusted by fintech, healthcare, and retail for mission-critical communication
Ideal For
Enterprise teams with global customers and high-frequency sends
Product or support teams using messaging for updates, alerts, or transactional flows
Omnichannel marketers who need consistent delivery across regions
Digitas India – Maximizing ROI Through Customer Engagement Strategies
Digitas India is where strategy meets execution. As a MoEngage partner, they build customer journeys that convert - without falling into fluffy brand-speak.
Overview
Digitas India blends creative thinking with lifecycle execution. They use MoEngage to run structured engagement programs - tying messaging to KPIs like conversions, stickiness, and reactivation.
More than a media agency, Digitas acts as an embedded growth partner.
Key Services
Customer engagement strategy – From onboarding to loyalty, mapped by behavior
Digital marketing activation – Creative and technical execution inside MoEngage flows
What Makes Them Stand Out
Full-funnel focus – Not just sends, but outcomes tied to ROI
Brand + data blend – Visual messaging that matches customer signals
Cross-functional sync – Aligns product, growth, and CX through MoEngage
Ideal For
Mid-to-large brands running engagement across owned and paid channels
Teams without in-house lifecycle strategy
CMOs looking to bridge creative and technical teams
How to Choose the Right MoEngage Partner for Your Business
Choosing a MoEngage partner isn’t about size - it’s about fit.
Ask yourself:
Do you need help with lifecycle setup, data modeling, or messaging design?
Are you sending 1,000 messages a day - or 1 million?
Do you need a full-service agency or a plug-and-play integration team?
Messaging scale – ValueFirst and Mitto are built for mobile-first, high-volume brands.
Data activation – Artefact helps you squeeze more value out of every row in your warehouse.
Creative execution – Digitas India brings brand voice into MoEngage automation.
Running both Customer.io and MoEngage? Check out thebest Customer.io partners to find cross-platform experts.
How to Maximize ROI with MoEngage Partners?
MoEngage alone won’t get you ROI. But with the right partner, you can turn flows into full-stack retention engines.
Use these tactics to get more from the partnership:
Map every stage Start with full-funnel flows: first-time visitors, active buyers, churned users. Use partners like Propel to build lifecycle orchestration - not just batch campaigns.
Plug in deep data Sync behavior, product usage, and CRM data. This powers better segmentation, like churn risk flags or loyalty upgrades. That’s how theright lifecycle marketing strategies actually work.
Use suppression logic Avoid fatigue. Great partners help you cap messaging per user, build frequency bands, and track drop-off after overexposure.
Track ROI by journey Don’t measure MoEngage by open rate. Track impact by lifecycle stage - on retention, repeat rate, and LTV. Seelifecycle marketing ROI benchmarks to measure impact.
Final Takeaway – Start With the Best MoEngage Partner
The right MoEngage partner can save you 6 months of work - and 6 figures in missed revenue.
If you're a subscription, DTC, B2C, lifestyle, or health brand, start with Propel. They're fast, reliable, and technically sharp enough to turn your data into dollars.
BigBasket, OYO, Airtel Xstream, and Traveloka use MoEngage for real-time user engagement across mobile, email, and push.
What does MoEngage do?
MoEngage is a customer engagement platform that powers behavior-based messaging across mobile apps, websites, and communication channels like email, push, SMS, and WhatsApp.
Is MoEngage a CRM?
No. MoEngage is not a CRM. It’s an engagement layer that works with your CRM or CDP to deliver lifecycle messaging.
What is the difference between WebEngage and MoEngage?
MoEngage focuses more on mobile-first and real-time engagement. WebEngage leans into web automation and deep journey visualization. MoEngage offers stronger performance for app-first brands with global scale needs.
Which is the best MoEngage partner?
Propel. Especially for brands needing fast setup, AI-driven lifecycle segmentation, and cross-platform integration with tools like Customer.io, Segment, and Snowflake.
Author
Medha Pandey
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