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Scaling an e-commerce brand beyond the first few million in revenue requires more than a welcome flow and an abandoned cart series. If you want predictable, compounding growth, you need a full lifecycle automation ecosystem - 100+ Klaviyo flows covering every touchpoint from first visit to repeat purchase to long-term loyalty. This is where most brands hit a ceiling. They rely on basic campaigns, shallow segmentation, and a handful of automations that don’t match how real customers move through the funnel.
Advanced personalization, behavior-triggered journeys, predictive segmentation, RFM-based logic, Shopify event ingestion, dynamic product blocks, and deep conditional branching - these are the levers that actually increase Customer Lifetime Value. But building and maintaining a system this complex requires specialists who live and breathe Klaviyo automations, not generic email marketers.
Propel is a certified Klaviyo Partner that strategizes and executes lifecycle marketing agency for B2C brands.
This guide showcases the top Klaviyo marketing automation consultants and agencies who can design 100+ high-performing flows that transform how your brand acquires, activates, retains, and reactivates customers. Let’s start with why large-scale automation matters more than ever.

Most e-commerce brands plateau because they only run five to ten basic flows - welcome series, abandoned cart, post-purchase, and maybe a win-back. These flows help in the early stage, but they don’t scale. When your brand grows, customer journeys become more complex, SKUs multiply, buying cycles change, and retention becomes harder. That’s when automation needs to move from “basic flows” to full lifecycle orchestration.
Large-scale automation (50–100+ flows) gives you deeper segmentation, more personalized journeys, and more consistent repeat purchases. Brands that expand their automation ecosystem see higher CLV because every user interaction is mapped, messaged, and optimized.
Brands that report structured 50+ flow ecosystems may see 25–30% uplift
If you're aiming for long-term growth, moving from “a few flows” to “a full lifecycle automation engine” is no longer optional - it’s a competitive necessity.
Klaviyo isn’t just another email tool - it’s the most powerful lifecycle automation engine for e-commerce. When you scale from 10 flows to 100+, you need a platform that can handle deep segmentation, complex branching, predictive logic, and real-time event ingestion. Klaviyo is built exactly for that.
Klaviyo’s drag-and-drop builder supports multi-layered flows with conditional splits, trigger filters, custom properties, and event-based branching.
Perfect for mapping 100+ flows without losing clarity.
Klaviyo syncs instantly with Shopify, WooCommerce, BigCommerce, Magento, and Recharge.
This lets you use:
All essential for building accurate, scalable flows.
Klaviyo offers segmentation built on:
This level of segmentation is crucial when you’re designing 50–100+ flows.
This reduces manual work as automation complexity increases.
Klaviyo enables full-funnel automation:
This makes it the best tool to build a complete lifecycle system rather than isolated emails.
Klaviyo isn’t just another email tool - it’s the most powerful lifecycle automation engine for e-commerce. When you scale from 10 flows to 100+, you need a platform that can handle deep segmentation, complex branching, predictive logic, and real-time event ingestion. Klaviyo is built exactly for that.
Klaviyo’s drag-and-drop builder supports multi-layered flows with conditional splits, trigger filters, custom properties, and event-based branching.
Perfect for mapping 100+ flows without losing clarity.
Klaviyo syncs instantly with Shopify, WooCommerce, BigCommerce, Magento, and Recharge.
This lets you use:
All essential for building accurate, scalable flows.
Klaviyo offers segmentation built on:
This level of segmentation is crucial when you’re designing 50–100+ flows.
This reduces manual work as automation complexity increases.
Klaviyo enables full-funnel automation:
This makes it the best tool to build a complete lifecycle system rather than isolated emails.
Designing 100+ Klaviyo flows requires more than good copywriting or campaign management — it needs lifecycle intelligence, deep data experience, and the ability to architect complex automation ecosystems. Here are the top consultants and agencies trusted by e-commerce brands for large-scale Klaviyo setups.
Propel combines AI-driven lifecycle intelligence with human expertise to build 100+ fully automated flows across onboarding, activation, retention, replenishment, and win-back.
Why e-commerce brands choose Propel:
SCG is known for handling heavy data environments and enterprise-level Shopify stores.
They specialize in:
Fuel Made is a certified Klaviyo partner agency with strong expertise in advanced flows.
Ideal for brands that need:
When you're building a 100+ flow automation ecosystem, the wrong consultant will leave you with overbuilt logic, broken triggers, and inconsistent messaging. The right consultant will build a lifecycle machine that prints revenue every month.
Propel’s lifecycle-first methodology ensures every flow connects logically to the next — avoiding overlaps, missed triggers, and unnecessary messaging. Their AI + human system helps brands scale faster without the operational burden.
Scaling from 10 flows to 100+ is where brands make the most costly mistakes. Without the right structure, automation becomes messy, inconsistent, and creates a poor customer experience. Here are the most common issues marketers face when trying to build large-scale Klaviyo systems.
Multiple flows firing from the same event (e.g., browse → cart → purchase) can overwhelm customers.
This happens when flows lack logic rules, suppression segments, or priority mapping.
Dirty data is the fastest way to break automation.
Common problems include:
Flows break easily when you scale.
Most brands skip:
A proper QA checklist is non-negotiable at scale.
Many brands build 50+ flows with no bigger lifecycle logic behind them.
This results in:
When 20+ people contribute to emails, design breaks.
When there’s no copy framework, tone breaks.
Consistency is everything in large automation ecosystems.
This is the #1 reason flows become unmanageable over time.
Without a documented taxonomy, teams can’t debug, optimize, or expand.
Propel uses lifecycle-first architecture, predictive insights, strict QA systems, and flow taxonomy to ensure even 100+ flows function cleanly without overlaps or errors.
A fully scaled Klaviyo automation system covers every stage of the customer lifecycle — from first touch to long-term loyalty. It’s not 100 random flows. It’s a structured ecosystem that guides users through awareness, consideration, conversion, onboarding, retention, and advocacy.
Below is a breakdown of what a complete 100+ flow map typically includes.
Designed to nurture fresh leads and educate first-time visitors.
Typical flows:
Help prospects evaluate, compare, and understand your products.
Typical flows:
Push users toward completing a purchase.
Typical flows:
Help new customers understand how to use the product correctly.
Typical flows:
Keep customers engaged, spending, and returning.
Typical flows:
Turn happy customers into promoters.
Typical flows:
Scaling from 10 flows to 100+ is where brands make the most costly mistakes. Without the right structure, automation becomes messy, inconsistent, and creates a poor customer experience. Here are the most common issues marketers face when trying to build large-scale Klaviyo systems.
Multiple flows firing from the same event (e.g., browse → cart → purchase) can overwhelm customers.
This happens when flows lack logic rules, suppression segments, or priority mapping.
Dirty data is the fastest way to break automation.
Common problems include:
Flows break easily when you scale.
Most brands skip:
A proper QA checklist is non-negotiable at scale.
Many brands build 50+ flows with no bigger lifecycle logic behind them.
This results in:
When 20+ people contribute to emails, design breaks.
When there’s no copy framework, tone breaks.
Consistency is everything in large automation ecosystems.
This is the #1 reason flows become unmanageable over time.
Without a documented taxonomy, teams can’t debug, optimize, or expand.
Propel uses lifecycle-first architecture, predictive insights, strict QA systems, and flow taxonomy to ensure even 100+ flows function cleanly without overlaps or errors.
Once you’ve built your foundational flows, the next step is squeezing maximum revenue out of your automation ecosystem. These advanced Klaviyo tactics help increase conversions, shorten buying cycles, and significantly boost CLV.
Use Shopify and Klaviyo data to recommend products based on:
This boosts AOV and repeat purchase rate with minimal work.
Leverage Klaviyo’s AI to segment users by:
These segments allow precise timing for replenishment, win-back, and VIP offers.
Stop sending at generic times.
Let Klaviyo analyze each user’s open behavior and optimize send time for higher engagement - especially for reactivation and replenishment flows.
Bring in platforms like Yotpo, Stamped, or Okendo to enrich lifecycle messaging:
These increase trust and push users toward repeat purchases.
Use email for depth, SMS for urgency, and push for quick nudges.
A synchronized system ensures customers never miss a lifecycle moment.
Propel uses predictive models to identify drop-offs, personalize flows, and trigger churn-prevention or reactivation messages before revenue is lost.
This results in higher CLV with less manual overhead.
Traditional email agencies focus on campaigns, creatives, and a few basic flows. Propel focuses on the entire customer lifecycle and builds the automation system around behavior, data, and long-term CLV. This is why Propel outperforms campaign-only agencies.
Brands see stronger repeat purchase rates, cleaner lifecycle architecture, more consistent customer experiences, and higher CLV - all without hiring large in-house CRM teams.
Because customers follow many different paths. A 100+ flow system covers every stage — onboarding, retention, replenishment, and win-back - increasing CLV and repeat orders.
Most expert teams take 4–8 weeks, depending on data complexity, integrations, and creative requirements.
Yes. Even brands doing $1–3M/year benefit from lifecycle depth because it reduces CAC pressure and increases repeat sales.
Lifecycle strategy, flow architecture, conditional logic, copywriting, design, QA, and strong Shopify/Recharge integration knowledge.
Prices vary widely - from $2,000 to $20,000+ depending on the number of flows, creative assets, and segmentation work.
Proven playbooks and strategies to turn retention into a growth driver!