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Dates: September 29 – October 1, 2025
Location: Virgin Hotels Las Vegas
Braze Forge 2025 is the flagship customer engagement conference by Braze. The event brings together marketers, executives, data experts, and product leaders to explore how creativity, data, and AI can transform lifecycle marketing and retention strategies.
Whether you attended Braze Forge 2024 or are considering your first trip, this year’s event offers even more—hands-on training, masterclasses, certifications, and networking—all in the heart of Las Vegas.
Braze Forge is more than a marketing conference—it’s a place where attendees learn how to turn data into strategy and strategy into results.
Attendees consistently highlight the value of:
Forge helps marketers escape the day-to-day execution rut and think bigger about long-term customer engagement.
The Braze Forge 2025 schedule includes multiple tracks tailored to marketers, executives, and technical leaders, ensuring every role gets value from the event.
At Braze Forge 2025, Propel will host four Braindates designed to turn big marketing challenges into actionable conversations. Each session is built around real-world experiences—giving attendees the chance to learn, ask questions, and walk away with practical strategies.
Here are the four Propel-led topics:
Propel’s Braindates go beyond theory—they’re about what’s actually working today in lifecycle marketing, retention, and engagement. Seats fill quickly, so be sure to reserve your spot through the Braze Forge 2025 app once you’re registered.
Forge masterclasses provide deep, tactical learning from industry leaders:
These Braze Forge 2025 sessions are ideal for marketers who want both strategic frameworks and practical playbooks.
This year’s lineup combines marketing icons, cultural leaders, and entertainment voices:
The combination of business leaders, creatives, and entertainers ensures sessions that go beyond theory—showing real-world applications of engagement and brand building.
Every early bird ticket includes free training and certification opportunities. At Forge 2024, more than 200 marketers left with Braze certifications that elevated their roles and teams.
The training tracks include:
Training slots are limited, so purchasing Braze Forge 2025 tickets early is the best way to secure your seat.
Full Access Pass
Group Pass (3+ tickets)
👉 All early bird registrations include free training. Limited seats make early booking essential.
If you’re searching for Braze Forge 2025 tickets, act fast—both early bird passes and the Virgin Hotel Las Vegas room block sell out quickly.
The Braze Forge 2025 schedule is divided into tracks for every skill level and focus area:
Whether you’re a beginner, intermediate, or advanced user, the content ensures you leave with frameworks to apply immediately.
The Braze Torchie Awards 2025 celebrate marketers building the future of customer engagement. Categories include:
The awards ceremony is a highlight of Braze Forge 2025—recognizing brands and individuals setting new benchmarks in customer experience.
Forge is more than just sessions—it’s a full event experience.
The choice of Virgin Hotels Las Vegas ensures Forge 2025 has a central, modern hub. Attendees in 2024 praised the convenience of having sessions, meals, and networking all in one location.
Rooms in the official Braze Forge 2025 hotel block are limited and discounted until September 14, 2025. Booking early guarantees the best rates.
If you can’t attend in person, Forge Digital provides live-streamed sessions, recorded content, and access to highlights. It’s designed for marketers who want to engage with Forge content virtually.
The Braze Torchie Awards 2025 recognize individuals and brands that are redefining customer engagement. Categories include Best Lifecycle Marketing Campaign, AI Innovation, Customer Retention Strategy, and Data-Driven Storytelling. Winners will be celebrated during a dedicated awards ceremony at the conference.
Speakers include Issa Rae (creator of HBO’s Insecure), Christina Tosi (Milk Bar founder), Marcus Collins (cultural strategist and professor), Omar Johnson (former CMO of Beats by Dre), Jim Gaffigan (comedian and actor), and Bill Magnuson (CEO of Braze).
Yes. Attendees can book discounted rooms at Virgin Hotels Las Vegas through the official Braze Forge registration portal. Discounted rates are available until September 14, 2025, but rooms typically sell out early.
Yes. Forge Digital offers live-streamed sessions, replays of keynotes, and access to select workshops for those unable to attend in person. This ensures marketers worldwide can still benefit from the event.
While Braze Forge 2024 set high benchmarks for engagement, Forge 2025 expands with more AI-focused sessions, new masterclasses, and a broader speaker lineup. The addition of hands-on prototyping labs, the Braze Arcade, and expanded certification options make Forge 2025 even more interactive and valuable.
Braze Forge 2025 will take place from September 29 – October 1, 2025, at Virgin Hotels Las Vegas. Early registration opens on September 28, and the event closes with networking and certification opportunities on October 2.
Tickets are tiered by registration period. Super Early Bird tickets start at $599, Early Bird tickets are $799, and regular pricing is $999. Group passes for three or more attendees start at $399 per ticket during the Super Early Bird window. Early bird tickets also include free training sessions.
The Braze Forge 2025 schedule features keynote speakers, breakout sessions, hands-on workshops, certifications, and the Braze Torchie Awards 2025. Tracks are designed for marketers, executives, and technical experts at beginner, intermediate, and advanced levels, making the event relevant for every role.
The event will be held at Virgin Hotels Las Vegas, a modern venue known for its central location and all-in-one convenience. Attendees can book rooms in the official Braze Forge hotel block, available at a discounted rate until September 14, 2025.
The Braze Torchie Awards 2025 celebrate the innovators shaping the future of customer engagement. Categories include lifecycle marketing, AI-driven campaigns, retention strategies, and data storytelling. Winners will be announced during a special ceremony at Forge.
Use our free Retention Impact Calculator to see how much revenue you’re leaving on the table — and how much you could unlock by improving retention.
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