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Looking for the Best Braze Email Marketing Agency to Power Smarter Retention?
Propel, along with a few top Braze-certified specialists, stands out as the go-to choice for brands serious about lifecycle automation, personalization, and real-time engagement.
These Braze email marketing agencies don’t just manage campaigns - they engineer cross-channel customer journeys that convert. From advanced segmentation to in-app messaging, they help you make the most of Braze’s powerful infrastructure.
So what makes a truly elite Braze agency?
It’s not just platform knowledge or certifications. The best agencies bring deep experience in behavioral triggers, event-based automations, and analytics that tie every message back to revenue.
They know how to unify mobile, email, and web messaging - while integrating with your CDP, product stack, and data warehouse to create seamless customer experiences.
Wondering who made the cut and why? Keep reading to discover the top Braze email marketing agencies that actually deliver results - and could be your next growth partner.
Here’s a shortlist of the top-performing Braze Email Agencies you should consider:
Top Braze email marketing agencies usually offer services across both strategic planning and technical execution:
What sets elite Braze agencies apart? It’s not flashy credentials or platform know-how alone - it’s execution that drives real, measurable growth.
The best Braze email marketing agencies build sophisticated, event-based journeys that turn behavioral data into action. They go beyond message scheduling to deliver hyper-personalized, cross-channel experiences across email, in-app, SMS, and more.
They don’t just understand Braze - they make it work for your stack, your segments, and your business goals.
If you're looking to get more than vanity metrics from your marketing automation, you're in the right place. These are the Braze email marketing agencies that actually deliver retention, revenue, and ROI:
Propel is a top-rated Braze-certified email marketing agency that helps brands build full-funnel retention systems using behavioral data, AI-driven segmentation, and advanced journey orchestration. With deep expertise in Braze Canvas, real-time triggers, and cross-channel logic, Propel delivers measurable improvements in retention, revenue, and LTV.
Propel doesn’t just launch campaigns - they engineer modular customer journeys that evolve with user behavior. Their team excels in lifecycle strategy, data integration, and multi-platform automation, making full use of Braze’s capabilities.
They’re especially strong at combining product data, messaging, and analytics into one performance-led retention system.
Subscription apps, ecommerce, DTC, lifestyle, and HealthTech brands looking to reduce churn, increase repeat purchases, and implement scalable lifecycle marketing using Braze. Propel is ideal for teams that need a strategic, high-performing Braze email marketing agency - not just another ESP manager.
SalesWings is a Braze-certified agency built specifically for B2B engagement. Their platform overlays powerful lead scoring, real-time behavioral tracking, and sales intelligence onto Braze - turning it into a revenue-aligned tool for complex sales cycles.
SalesWings transforms Braze from a marketing automation tool into a sales enablement engine. By syncing high-intent behaviors with CRM and ABM platforms, they help teams trigger timely outreach and prioritize the right leads, faster.
B2B and SaaS companies looking to connect marketing automation with sales intelligence. SalesWings is ideal for teams that want to orchestrate Braze campaigns around lead behavior - not just email calendars.
AWS is a foundational Braze partner powering the infrastructure behind Braze’s real-time engagement capabilities. From identity resolution to data streaming and machine learning, AWS enables enterprise brands to scale their Braze use cases with speed, reliability, and compliance.
AWS ensures Braze can perform at enterprise-grade levels - handling massive data throughput, reducing latency, and integrating seamlessly with cloud data warehouses and analytics platforms. It’s the backbone for brands needing fast, accurate, and secure personalization at scale.
Enterprise organizations managing high-volume engagement, complex data ecosystems, and strict compliance requirements. AWS is ideal for brands that treat Braze as a mission-critical engagement layer powered by real-time data infrastructure.
Very Good Ventures (VGV) is a specialized Braze partner known for integrating Braze’s SDKs into mobile and cross-platform apps. They bring engineering-level expertise to lifecycle messaging, helping brands activate and engage users natively within their app ecosystems.
VGV isn’t just a messaging agency - they’re a full-stack mobile development team. Their unique strength lies in combining app infrastructure with Braze’s in-app messaging, push notifications, and real-time triggers to create frictionless, engaging user experiences.
App-first and mobile-centric brands that want deeper engagement and better retention from within the product experience. VGV is ideal for teams that need tight integration between lifecycle marketing and mobile UX powered by Braze.
Blend Media is a Braze-certified creative agency that specializes in visually engaging lifecycle campaigns. They help brands design multimedia-rich content within Braze - bringing together HTML5, video, animations, and storytelling to create standout customer experiences.
Blend Media elevates the creative layer of Braze. From custom templates to fully branded cross-channel journeys, they focus on turning lifecycle messages into branded experiences that grab attention across email, push, and in-app.
Brands that care deeply about visual identity, brand storytelling, and high-impact creative. Blend Media is ideal for fashion, beauty, media, and lifestyle brands using Braze to engage customers through design-led communication.
Partnering with a top Braze email marketing agency isn’t just about sending better emails. It’s about building a data-powered lifecycle engine that connects every message, trigger, and channel to real business outcomes.
Here is how you can achieve real ROI from your Braze email agency partnership:
Start by defining what success looks like - whether it's retention rate, repeat purchase behavior, or LTV lift. A top Braze partner will translate these outcomes into campaign architecture, not just isolated sends or channel activity.
Allow your agency to audit the full customer experience across email, push, SMS, and in-app. They’ll identify drop-off points, underutilized triggers, and inconsistent messaging - and help build journeys that close the gaps.
The best Braze agencies thrive when connected to your product data, CRM, and analytics tools. With access to behavioral and transactional data, they can deploy precise segmentation and real-time personalization across channels.
Leverage Braze’s Canvas Flows to test coordinated sequences - like pairing an in-app message with a follow-up email, or syncing SMS with push notifications. Your agency should continuously test and iterate to find what truly moves the needle.
Build a rhythm of monthly performance reviews and quarterly strategy audits. This cadence allows for tactical fixes, deeper cohort analysis, and the rollout of higher-impact lifecycle experiments over time.
Not all Braze agencies are built the same. Some excel at technical setup, others at creative execution - and the best do both while driving long-term retention and revenue. The right agency should match your brand’s lifecycle maturity, team bandwidth, and growth priorities.
Before choosing, get clear on your internal gaps and where you need support - whether it's journey mapping, data integration, or multichannel execution. Here’s how to evaluate Braze email marketing agencies and pick one that fits your business goals.
Understanding your needs will help match you with the right Braze partner - whether that’s an engineering-heavy firm, a creative-led agency, or a full-service lifecycle team.
Yes - if you’re ready to think beyond email.
As of January 31, 2025, Braze’s official customer count was 2,296 enterprise clients, up from 2,044 the previous year. [Source - TradingView]
Braze isn’t just an email tool. It’s a powerful engagement platform built for brands that care about real-time interactions, cross-channel consistency, and behavior-driven marketing. It shines when you use it to connect email, push, in-app, and SMS into a single, fluid customer journey.
But with great flexibility comes complexity. Braze can be overwhelming if you don’t have the technical chops or lifecycle strategy to match.
That’s where the right Braze email marketing agency comes in. The best email marketing agencies help you unlock Braze’s full capability - connecting data, mapping journeys, and optimizing every message for results.
So yes - Braze is more than good. With expert guidance, it becomes your most valuable retention engine.
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Leading brands such as Grubhub, Venmo, and HBO Max use Braze for multi-channel customer engagement across email, SMS, push, and in-app messaging.
Braze is a customer engagement platform that helps brands deliver dynamic, real-time, personalized multichannel messaging, triggered by user behavior and lifecycle events.
No - Braze is a customer engagement layer, not a CRM. It works alongside your CRM or CDP to orchestrate real-time messaging and campaign flows.
Brands choose Braze for its real-time automation, granular segmentation, excellent integrations, and focus on actionable engagement instead of just campaign batching.
Propel is considered a top Braze partner for brands seeking advanced, AI-powered lifecycle orchestration and technical integration; other agencies excel in specific areas like B2B, creative, and mobile.
Costs vary depending on services and scope. A smaller agency may charge $1,500 - $5,000/month, while full-service Klaviyo partners offering flows, campaigns, reporting, and testing typically range from $3,000–$10,000+ per month. You've got some affordable lifecycle marketing agencies that can help best with lower budget.
The best email marketing company depends on your goals. For Klaviyo users focused on lifecycle growth, Propel stands out as a data-driven, retention-first agency that delivers measurable ROI.
Use our free Retention Impact Calculator to see how much revenue you’re leaving on the table — and how much you could unlock by improving retention.
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