23% More Feature Adoption: Final Round AI’s Targeted Activation Strategy
Increase in low-intent user visits
Boost in high-intent user engagement
Key Insight
Final Round AI, a fast-growing AI-powered interview prep platform, was attracting strong organic traffic—particularly to its Interview Question Bank feature. However, despite 1.2M interviews conducted and 250K+ successful job placements, this traffic wasn’t converting into active, retained users. Propel identified that optimizing user activation through targeted lifecycle journeys could bridge the gap between discovery and adoption.
Solution Snapshot
Propel designed an AI-driven lifecycle strategy powered by Customer.io, focusing on user intent segmentation and personalized email automation.
Intent-Based Segmentation
Classified users into high-intent (repeat visitors) and low-intent (single-time visitors).
Behavior-Driven Automation
Crafted 7-day triggered email sequences based on real-time engagement.
A/B Testing Optimization
Tested CTA placements (top vs. bottom) to maximize interaction.
Conversion Path Automation
Automatically exited converted users for a seamless experience.
Challenge
Despite heavy engagement on the Interview Question Bank page, user drop-offs were high.
- Low-intent visitors explored briefly but lacked clarity on the feature’s value.
- High-intent users revisited multiple times but didn’t take the next step toward activation.
The challenge was clear: turn curiosity into consistent usage by aligning content, timing, and triggers to user behavior.
Approach
Propel implemented a targeted, seven-day lifecycle journey leveraging Customer.io’s automation and segmentation features.
- Real-time user behavior was tracked to dynamically assign intent levels.
- Messaging was customized to highlight value propositions for each group.
- A/B testing measured click-through performance, revealing that CTAs placed at the top drove 0.4% higher engagement.
Timed follow-ups were used to re-engage inactive users, while active users were nurtured with progressive value reinforcement.
Solution
The campaign followed a 3-tier journey:
- Day 1–2: Introductory email with feature highlights; A/B tested CTA positions.
- Day 3–4: Behavioral follow-up—non-openers received a second email emphasizing benefits.
- Day 5–7: Final reminder email spotlighting success stories, while paying users exited automatically.
Each touchpoint was optimized for timing, personalization, and retention intent, ensuring that every user received contextually relevant communication.
Before and After
Result
Propel’s AI-driven lifecycle journey transformed user engagement for Final Round AI:
- +23% increase in low-intent user visits
- +8% boost in high-intent user engagement
- Improved activation and retention within just 7 days
By combining behavioral insights with automated, humanized messaging, Propel turned passive visitors into active users—proving that lifecycle marketing can be the strongest lever for feature adoption.
Increase in low-intent user visits
Boost in high-intent user engagement
Improved activation and retention
"We revamped our entire lifecycle flow thanks to Propel. Their team understood our audience right away and made implementation painless."
