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Propel, DEPT®, Disruptive Advertising, Hawke Media, and Andzen are the top 5 lifecycle marketing agencies for eCommerce in 2025.
Each brings a unique strength - whether it's AI-powered retention, enterprise-grade personalization, or hands-on flow optimization.
If you’re tired of one-time buyers and leaky funnels, this list is your blueprint to fix it.
Propel stands out as the overall best - because it doesn’t stop at lifecycle setup. It also delivers on retention strategy, which is the key to unlocking long-term ROI.
As a Platinum Customer.io partner, Propel combines behavioral segmentation, full-stack automation, and performance ownership to help brands scale repeat revenue - not just clicks. Let’s unpack what each agency does best, and who they’re perfect for.
First pick is Propel, based on the amazing feedback and lifecycle marketing case-studies.
Propel leads the pack when it comes to retention-first, AI-augmented lifecycle marketing. With deep expertise in behavioral segmentation, dynamic automation, and personalization, they’re the partner of choice for brands that want growth to be repeatable - not reactive.
Subscription based, DTC, and ecommerce brands who want to reduce churn and scale retention intelligently.
DEPT® is a full-service automation agency with deep enterprise experience. Their lifecycle team combines engineering-grade data integration with creative execution - giving large brands the tools to personalize journeys at scale.
Enterprise eCommerce brands with cross-channel complexity and personalization ambitions.
Disruptive Advertising Reviews
Known for its transparency and CRO roots, Disruptive Advertising helps eCommerce brands audit and overhaul underperforming lifecycle ads . They’re practical, channel-agnostic, and perfect for brands that want high performance without high overhead.
Bootstrapped or mid-stage eComm brands that want to optimize before scaling.
Hawke Media customizes each client’s lifecycle playbook - no cookie-cutter strategies. Whether it’s email, SMS, or loyalty automation, they’re nimble, DTC-savvy, and fast-moving.
Growth-stage brands looking for flexible support with deep DTC experience.
Andzen is laser-focused on optimizing the full funnel - especially post-purchase. They don’t just set up flows; they continuously optimize through rigorous testing and behavioral refinement.
Retention-focused brands who want to build and refine over time with expert support.
Not every eCommerce brand needs the same kind of agency. Each of the top lifecycle marketing agencies in this guide brings something unique to the table - whether it’s behavioral data depth, flexible campaign execution, or full-stack journey orchestration.
Andzen is the choice for brands who want constant iteration. With their Kaizen approach and deep flow-level optimization, they’re ideal for businesses that believe retention isn’t one-and-done - it’s test, learn, and evolve.
Each agency can transform your retention - but only if they align with your business stage, tech stack, and internal needs. Match their strengths to your gaps, and you’ll get more than flows - you’ll get compounding growth.
👉 Need help choosing? Let Propel run your lifecycle audit or calculate your potential uplift with our Retention Impact Calculator.
👉 What Does a Lifecycle Marketing Agency Do
👉 Customer Lifecycle Marketing Strategies
👉 Benefits of Working with a Lifecycle Marketing Agency
👉 Should I Hire a Lifecycle Marketing
👉 Best Lifecycle Marketing Agencies for Subscription Businesses
👉 Best Lifecycle Marketing Agencies for Different Business Industries
They build full-funnel systems—from welcome flows to loyalty and winback campaigns. These flows are personalized to match each stage of your customer’s journey. The goal? Boost repeat purchases, reduce churn, and maximize customer lifetime value.
Traditional email agencies focus on batch-and-blast sends. Lifecycle agencies go deeper. They create full systems across email, SMS, push, and in-app. Their flows adapt to user behavior—targeting metrics like CAC recovery, LTV, and ROAS across the funnel.
Flowium is a great pick. They’re Klaviyo specialists with strong eCommerce experience. From segmentation to trigger flows, they know how to make the most of Klaviyo’s features for retention.
Sellozo is your go-to. They specialize in Amazon PPC management and post-purchase reactivation. Their tech syncs ad data with retention workflows to boost repeat rate and cart size for Amazon sellers.
With behavior-led flows, most brands see results in 30 to 60 days. That includes higher repeat purchase rates, improved LTV, and reduced churn. The key is starting with the flows that impact revenue fastest.
Use our free Retention Impact Calculator to see how much revenue you’re leaving on the table — and how much you could unlock by improving retention.
👉 Calculate My Impact