LIFECYCLE MARKETING AGENCY · BUILT FOR B2C BRANDS

Lifecycle Marketing, Delivered.

Multi-channel programs across email, SMS, push, and in-app

Built and run by senior strategists in Customer.io, Klaviyo, Braze, and Iterable. No junior account managers. No rip-and-replace. 30-day money-back guarantee.

FREE 30-MINUTE AUDIT
Get 3 lifecycle gaps in your funnel.
We'll audit your current stack and show you where you're leaving revenue on the table. No pitch deck.
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Scaling Lifecycle For
Kiaora logo
trainman layerstyle logo
Livwell logo
Credit Registry logo
DKSH logo
Weglow logo
Stanford University logo
Swipe health logo
Strut logo
Novatr logo
Supreme commerce logo
Stake logo
Gov+ logo
Ndaz logo
Firesale logo
Get It Done Logo
Natural cycles Logo
HA Logo
Loosid logo
Diversyfund logo
Dierickx leys logo
Eden logo
CAFU logo
DKSH logo
Hook logo
Trade Smart logo
THE PROBLEM

Lifecycle is leaking revenue. You can feel it; you can't always prove it.

Most B2C brands run an email-only program with a Klaviyo certification taped to the wall. Customers churn at Day 3. Repeat-purchase windows close before the next campaign goes out. SMS is "on the roadmap." In-app was a 2023 New Year's resolution.

The data exists. Your team is overworked, your stack is sprawling, and your last agency staffed you with a 23-year-old who learned Klaviyo on YouTube. Reporting comes back as vibes when what you need is repeat rate, LTV, and which campaigns paid for themselves.

You don't need another tool. You need a senior team that runs the program end-to-end, in your existing stack, with numbers you can defend in a board meeting.

Your workflows are basic and you’re barely scratching the surface of what the platform can do

Event tracking is incomplete or messy, so your triggers don’t fire when they should

You’re sending campaigns, but you can’t tie them to revenue or retention outcomes

Your team doesn’t have the bandwidth or the platform-specific expertise to build what’s needed

You’re considering migrating to Customer.io but don’t know where to start

Customer.io Partner
How we help you

What We Do Inside Customer.io

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Lifecycle Strategy & Campaign Management

We design and execute full-funnel lifecycle strategies inside Customer.io, welcome, onboarding, activation, re-engagement, winback, post-purchase, and loyalty flows. Every campaign is built on behavioural triggers, predictive segmentation, and AI-powered personalisation.

Customer.io Implementation & Setup

From scratch or rebuilding what’s broken, we handle complete Customer.io implementation including workspace configuration, event tracking setup, data architecture, workflow builds, and integration with your product, CDP, and data warehouse.

Platform Migration to Customer.io

Moving from Klaviyo, Braze, Iterable, MoEngage, or another platform? We manage end-to-end migration , data transfer, workflow recreation, segment rebuild, deliverability protection, and parallel running to ensure zero revenue disruption.

Event Architecture & Data Layer

We design and implement the event taxonomy and attribute schema that powers everything in Customer.io , so your automations trigger on real behaviour, your segments are precise, and your AI models have clean data to learn from.

Campaign Analytics & Revenue Attribution

We build custom reporting dashboards inside and alongside Customer.io that go beyond open rates , revenue attribution, cohort retention, predictive LTV, and cross-channel ROI. Every campaign is tied to a business outcome.

Deliverability & Sending Health

We monitor and optimize your Customer.io sending infrastructure, authentication setup, IP warming, list hygiene, smart suppression, and AI-driven reputation monitoring to keep you in the inbox.

Customer Success Stories

Customer.io Success Stories

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

HOW WE WORK

Live in your stack within 48 hours. Optimized within 30 days.

Our AI-augmented strategists analyse monthly events to map your customer journey, find the revenue gaps your dashboards miss, and launch coordinated campaigns that convert across every channel.

1

WEEK 1: Audit & journey map

Senior strategist audits your current lifecycle, maps the customer journey across every channel, identifies the top 5 revenue gaps.

2

WEEK 2: Deploy in your stack

Programs built in your existing platform: Customer.io, Klaviyo, Braze, whatever you own. No migration, no learning curve for your team.

3

WEEK 3: Launch & iterate

Campaigns go live. We monitor, A/B test, and iterate weekly. You see weekly reports with repeat rate, LTV, and revenue per campaign.

4

WEEK 4: Scale & predict

Predictive sends, advanced segmentation, new channels. The kind of hyper-personalized program that drives long-term LTV.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

Hear it from our customers

Brilliantly crafted customer experiences

Real results. Real clients. Hear how Propel transformed their customer retention.

Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
Contact us

Get in touch

Our friendly team is always here to chat.

Here’s what we’ll dig into:

Where your lifecycle flows are underperforming and the revenue you’re missing

How AI-driven personalization can move the needle on retention and LTV

Quick wins your team can action this quarter

Whether Propel is the right fit for your brand, stage, and stack

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Frequently Asked Questions

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

Still have questions?

Our team is here for you.

  • What level of Customer.io partnership does Propel AI hold?

    Propel AI is a Customer.io Platinum Partner, the highest certification tier. This means our team has demonstrated deep platform expertise, a track record of successful implementations, and ongoing collaboration with Customer.io’s product and support teams.

  • Can you migrate us to Customer.io from another platform?

    We build predictive churn models using engagement signals such as workout frequency, app opens, class bookings, and membership activity. When members show early signs of disengagement, automated re-engagement campaigns activate before they cancel. Prevention beats recovery.

  • Do you work with Customer.io’s journeys and visual workflow builder?

    We architect the event tracking and data layer that captures workout completions, class attendance, goal progress, and app usage. This powers hyper-personalised messaging like nudges based on missed workouts, congratulations on milestones, or recommendations based on activity history.

  • What platforms do you support?

    Yes. Whether you’re a digital fitness platform, a gym chain with an app, or a hybrid model, we design lifecycle strategies that work across your member touchpoints from in-app messaging and push to email and SMS.

  • What does ‘AI-augmented’ mean in your lifecycle strategy?

    Most fitness brands see measurable improvements in 30–60 days. Quick wins like optimised onboarding flows, dormant member re-engagement, and trial-to-paid conversion sequences deliver fast results. Our 30-day guarantee means zero risk.

  • What types of brands do you work with?

    Our strategists are supported by AI tools including our proprietary platform and Sonic AI Copilot that analyse behavioural, transactional, and engagement data in real-time. AI identifies churn risk, optimises send times, and personalises messaging at a scale manual teams can’t match. But every strategic decision is made by experienced humans.