WHY PROPEL

Senior strategists. No junior account managers.

The person who pitches you is the person who runs your account. No bait-and-switch.

22+

B2C Brands

1M+

Emails Managed / Month

6

Lifecycle Platforms Supported

5 yrs

Avg Strategist Experience

HEAR IT FROM OUR CUSTOMERS

Real teams. Real lifecycle wins.

Brilliantly crafted customer experiences.

Real results, real clients. Hear how Propel transformed their retention programs.

Clarissa Bronfman
GTM & Growth Lead, Hook Music
Maya Coben
Director of Marketing, DORSIA
Kaivan Dave
Chief Marketing Officer, Final Round AI
WHERE YOU ARE TODAY

Your data exists. It's just not activating.

Customers churn at Day 3. Repeat-purchase windows close before the next campaign goes out. SMS is “on the roadmap.” In-app was a 2023 New Year's resolution. Reporting comes back as vibes when what you need is repeat rate, LTV, and which campaigns paid for themselves.

OTHER AGENCIES

Email-only program with a Klaviyo cert taped to the wall

Day-3 churn cliff your team can't explain

Repeat-purchase window closes before the next campaign ships

Reports that say “engagement is up” — not “this campaign returned 4.2x”

PROPEL

Retention program live across email, SMS, push, and in-app

Day-3 cliff resolved with onboarding flows tuned to behavior

Win-back, reactivation, and post-purchase running on schedule

Weekly reports: repeat rate, LTV, revenue per campaign — board-ready

WHAT OUR PARTNERS SAY

Real teams. Real lifecycle wins.

Two of our clients on what it's actually like to work with us.

HOW WE WORK

The customer lifecycle, on a loop.

Three repeating stages. Tuned weekly. Optimized monthly.

Map

1

Audit your retention stack, behavior data, and revenue funnel. Identify the top 5 repeat-revenue gaps.

Build

2

Build cross-channel retention flows in your platform — Customer.io, Klaviyo, Braze, or Iterable. No rip-and-replace.

Tune

3

A/B test weekly. Iterate flows monthly. Predictive segmentation as data accumulates.

DESIGNS THAT CONVERT

Email design that doesn't sit in your team's queue.

1-day creative turnaround

Brief in the morning, designed by EOD. No queue. No agency-side bottleneck blocking your sends.

Built in your brand system

We work in your existing brand voice and visual system — not a generic agency template kit.

Tested, not assumed

Every send runs A/B by subject, hero, and CTA. Reports show what won and why.

SPEED TO LAUNCH

Live in 14 days. Not 90.

First campaigns shipping by Day 14. Most agencies are still scoping at Day 30.

1

Day 1 – 7: Audit & Map

Senior strategist audits your stack, maps the customer journey across every channel, identifies top 5 retention gaps.

2

Day 14: First Campaigns Live

Programs shipping in your platform: Customer.io, Klaviyo, Braze, whatever you own. No migration, no learning curve for your team.

3

Day 30: Tuned & Reporting

Campaigns A/B tested and tuned. First weekly report shows repeat rate, LTV, and revenue per campaign.

CUSTOMER SUCESS STORIES

Retention strategy in action.

From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

FREQUENTLY ASKED QUESTIONS

Things founders ask before booking.

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.

  • How fast can you actually launch?

    Day 1 is the audit kickoff. By Day 14 we ship the first live flow into production, onboarding, cart abandonment, or whichever revenue gap is highest priority from the audit. By Day 30 the full lifecycle program is running. We do this consistently. We don't assign engagement managers and disappear for weeks.

  • What platforms do you specialize in?

    Customer.io (we're the No.1 partner globally), Klaviyo (Master Silver), Braze (Alloys partner), Iterable, MoEngage, and CleverTap. We're platform-fluent, not platform-locked. We'll work in whatever stack you already use, and won't push a migration unless your tooling is genuinely broken.

  • What does the 90-day guarantee actually cover?

    If we don't hit ~21% monthly active lift, ~15% daily active lift, and ~32% repeat-revenue lift within 90 days of going live, you get your full retainer back. Calculated against your own baseline data, audited together at the start. It's contractual, not marketing language.

  • Do you replace our team or augment it?

    Both, depending on what you need. Some clients have a Head of Lifecycle and want senior bandwidth on top. Some have no one and want us to run the function end-to-end. We're senior strategists, no junior account managers, no offshore execution layer. The same people who run your audit run your campaigns.

  • What does ‘AI-augmented’ mean in your lifecycle strategy?

    How does pricing work?

  • Who's actually on the team?

    Senior strategists, certified across Customer.io, Klaviyo, and Braze. A dedicated lifecycle designer (the friction in Klaviyo isn't the platform, it's the design queue). An engineering bridge for event taxonomy and warehouse work. Founder-led on strategy. No part of this is outsourced.

BOOK A STRATEGY SESSION

Ready to make retention your fastest-growing revenue channel?

Book a 30-minute strategy session. Free, no pitch deck. Walk away with a complete lifecycle audit.

Here’s what we’ll dig into:

Where your retention flows are leaking revenue

How AI-driven personalization can move retention and LTV

Quick wins your team can action this quarter

Whether Propel is the right fit for your brand, stage, and stack

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