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Stop losing customers at Day 3. Lift repeat revenue ~32% in 90 days — or your money back, guaranteed.
Built and run by senior strategists in Customer.io, Klaviyo, Braze, and Iterable. No junior account managers. No rip-and-replace. Live in your stack within 14 days.




The person who pitches you is the person who runs your account. No bait-and-switch.
B2C Brands
Emails Managed / Month
Lifecycle Platforms Supported
Avg Strategist Experience
Real results, real clients. Hear how Propel transformed their retention programs.
Customers churn at Day 3. Repeat-purchase windows close before the next campaign goes out. SMS is “on the roadmap.” In-app was a 2023 New Year's resolution. Reporting comes back as vibes when what you need is repeat rate, LTV, and which campaigns paid for themselves.
OTHER AGENCIES
Email-only program with a Klaviyo cert taped to the wall
Day-3 churn cliff your team can't explain
Repeat-purchase window closes before the next campaign ships
Reports that say “engagement is up” — not “this campaign returned 4.2x”
PROPEL
Retention program live across email, SMS, push, and in-app
Day-3 cliff resolved with onboarding flows tuned to behavior
Win-back, reactivation, and post-purchase running on schedule
Weekly reports: repeat rate, LTV, revenue per campaign — board-ready
Three repeating stages. Tuned weekly. Optimized monthly.
Audit your retention stack, behavior data, and revenue funnel. Identify the top 5 repeat-revenue gaps.
Build cross-channel retention flows in your platform — Customer.io, Klaviyo, Braze, or Iterable. No rip-and-replace.
A/B test weekly. Iterate flows monthly. Predictive segmentation as data accumulates.
1-day creative turnaround
Brief in the morning, designed by EOD. No queue. No agency-side bottleneck blocking your sends.
Built in your brand system
We work in your existing brand voice and visual system — not a generic agency template kit.
Tested, not assumed
Every send runs A/B by subject, hero, and CTA. Reports show what won and why.
First campaigns shipping by Day 14. Most agencies are still scoping at Day 30.
Senior strategist audits your stack, maps the customer journey across every channel, identifies top 5 retention gaps.
Programs shipping in your platform: Customer.io, Klaviyo, Braze, whatever you own. No migration, no learning curve for your team.
Campaigns A/B tested and tuned. First weekly report shows repeat rate, LTV, and revenue per campaign.
From 53% onboarding lifts to 1M+ emails/month — see how we’ve moved the needle for brands like yours.
Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.
Day 1 is the audit kickoff. By Day 14 we ship the first live flow into production, onboarding, cart abandonment, or whichever revenue gap is highest priority from the audit. By Day 30 the full lifecycle program is running. We do this consistently. We don't assign engagement managers and disappear for weeks.
Customer.io (we're the No.1 partner globally), Klaviyo (Master Silver), Braze (Alloys partner), Iterable, MoEngage, and CleverTap. We're platform-fluent, not platform-locked. We'll work in whatever stack you already use, and won't push a migration unless your tooling is genuinely broken.
If we don't hit ~21% monthly active lift, ~15% daily active lift, and ~32% repeat-revenue lift within 90 days of going live, you get your full retainer back. Calculated against your own baseline data, audited together at the start. It's contractual, not marketing language.
Both, depending on what you need. Some clients have a Head of Lifecycle and want senior bandwidth on top. Some have no one and want us to run the function end-to-end. We're senior strategists, no junior account managers, no offshore execution layer. The same people who run your audit run your campaigns.
How does pricing work?
Senior strategists, certified across Customer.io, Klaviyo, and Braze. A dedicated lifecycle designer (the friction in Klaviyo isn't the platform, it's the design queue). An engineering bridge for event taxonomy and warehouse work. Founder-led on strategy. No part of this is outsourced.
Book a 30-minute strategy session. Free, no pitch deck. Walk away with a complete lifecycle audit.
Where your retention flows are leaking revenue
How AI-driven personalization can move retention and LTV
Quick wins your team can action this quarter
Whether Propel is the right fit for your brand, stage, and stack