What level of Customer.io partnership does Propel AI hold?

Propel AI is a Customer.io Platinum Partner, the highest certification tier. This means our team has demonstrated deep platform expertise, a track record of successful implementations, and ongoing collaboration with Customer.io's product and support teams.

Can you migrate us to Customer.io from another platform?

We build predictive churn models using engagement signals such as workout frequency, app opens, class bookings, and membership activity. When members show early signs of disengagement, automated re-engagement campaigns activate before they cancel. Prevention beats recovery.

Do you work with Customer.io's journeys and visual workflow builder?

We architect the event tracking and data layer that captures workout completions, class attendance, goal progress, and app usage. This powers hyper-personalised messaging like nudges based on missed workouts, congratulations on milestones, or recommendations based on activity history.

What platforms do you support?

Yes. Whether you're a digital fitness platform, a gym chain with an app, or a hybrid model, we design lifecycle strategies that work across your member touchpoints from in-app messaging and push to email and SMS.

What does 'AI-augmented' mean in your lifecycle strategy?

Most fitness brands see measurable improvements in 30–60 days. Quick wins like optimised onboarding flows, dormant member re-engagement, and trial-to-paid conversion sequences deliver fast results. Our 30-day guarantee means zero risk.

What types of brands do you work with?

Our strategists are supported by AI tools including our proprietary platform and Sonic AI Copilot that analyse behavioural, transactional, and engagement data in real-time. AI identifies churn risk, optimises send times, and personalises messaging at a scale manual teams can't match. But every strategic decision is made by experienced humans.

Braze Agency

BRAZE AGENCY · CERTIFIED PRACTITIONER

Got Braze. Need Results?

We're certified practitioners who work inside the platform — not around it. Canvas, Currents, SMS, done right.

$3,950/mo

· Most agencies charge 4X

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Braze Instances Built For

OUR PROMISE

90 Days to results. Or your retainer back.

You have the data. You just aren't activating it. You have the strategy. You need careful hands to deploy it.

MONTHLY ACTIVES

~21%

Improvement via email + SMS + push

DAILY ACTIVES

~15%

Turned engagement gaps into habit loops

REPEAT SUBSCRIPTION / REVENUE

~32%

90 days working with Propel

CROSS-SELL / UPSELL ATTACHMENT

1.2

Up from typical industry baseline of 0.7–0.8

THE PROBLEM

The platform isn't the problem. Execution is.

Braze ships a service layer for a reason. The platform was built for engineers — Canvas, Currents, Liquid templating, Connected Content, Intelligent Timing. Marketers shouldn't need to learn SQL to run their welcome series.

The right partner closes that gap. Not a deck-shop consultant. Not an engagement manager parked between you and the work. A senior Braze practitioner who lives in Canvas like it's their day job — and unlocks the 70% of the platform you're not using yet.

HEAR IT FROM A BRAZE CLIENT

Brilliantly crafted Braze experiences.

Real results, real Braze client. Hear how Propel rebuilt Dorsia's retention engine inside Braze.

Maya Coben

Director of Marketing, DORSIA

HOW WE WORK

Propel's three-step CLM loop.

A proprietary framework, applied across 120+ customer lifecycle builds. Average lift: 30–35% in email engagement and revenue.

Signal Identification

Events + attributes identify intent. Who's approaching first value, who's stalling, who's ready to adopt the next product.

Emotion-Layered Messaging

Each signal maps to a psychological trigger, FOMO, scarcity, excitement, reassurance, within compliance guardrails.

Feedback Loop

Analytics + dashboards feed back into signals. The loop compounds. Experiments run in sprints. The engine gets smarter every sprint.

OUR EMAIL + PUSH DESIGNS

Designs that convert with our retention system.

The friction with Braze isn't Canvas. The platform is fine. The friction is execution.

Push notifications that actually personalize with Liquid templating. In-app messages timed to behavior, not the campaign calendar. Content Blocks that let your team ship campaigns without engineering tickets. Gamified mechanics — the spin-the-wheel and slot-machine patterns CRED uses for retention — built natively in Braze with Connected Content.

Most teams hit the wall here. Their strategy lives in a Notion doc. The actual sends sit in a developer's queue.

We close that gap. Senior designer on the team. Briefs to live Canvas in 48 hours. Same operating model for push, in-app, SMS, and email.

WHY PROPEL FOR BRAZE

Certified Practitioners. Not deck-shop consultants.

The strategist who pitches you is the strategist who runs your account.

Braze

Certified Practitioner

22+

B2C Brands

1M+

Emails Managed / Month

5 yrs

Avg Strategist Experience

FEATURED CASE STUDY · DORSIA

22% Lift in repeat users in 90 days.

+ 34% increase in total bookings

Dorsia, an exclusive dining platform, was acquiring users but losing them after the first booking. Propel rebuilt the post-booking lifecycle in Braze — multi-channel Canvas orchestration, cohort-based segmentation, and AI-driven re-engagement. By month three, repeat users were up 22% and bookings followed.

HOW FAST WE MOVE

Live in your stack in 14 days.

Most agencies assign you an engagement manager and disappear for weeks. We start the audit on Day 1 and ship live flows by Day 14.

Day 1 – 7: Deep Audit

Customer.io / Klaviyo / Braze / Iterable / MoEngage / CleverTap instance review. We find the top 3 revenue gaps and write the 90-day plan.

Day 14: First Flows Live

Onboarding + cart abandonment, OR your highest-priority sequence, shipped to production. Real sends, real recipients.

Day 30: Foundation Set

Full lifecycle program running. Weekly experiments in motion. Scoreboard live and shared every Friday.

OTHER AGENCIES

Engagement manager assigned. Junior team.

Discovery meetings stretch 2–3 weeks.

First live send 6+ weeks out. Optimization: maybe.

PROPEL

Senior strategist runs your audit on Day 1.

First live flow shipped by Day 14.

Weekly: scoreboard, experiments, what we shipped.

Try us for 30 days. Love it or get your money back.

Qualified brands can try our services for 30 days. If it doesn’t feel like the right fit get your money back. No fine print, no hassle.

FREQUENTLY ASKED QUESTIONS

Things founders ask before booking.

What's your Braze partnership level?
Propel is a Braze Certified Practitioner and listed on the Braze Alloys Partner Network. Our team is officially trained and certified to implement, optimize, and scale Braze instances.
Can you migrate us to Braze from another platform?
Yes. We've migrated brands from Customer.io, Klaviyo, and Iterable to Braze. Migration includes data setup, journey rebuild in Canvas, integration mapping, and team training. Typically 4–6 weeks.
Do you work with Braze Canvas and Connected Content?
Yes — these are our two highest-leverage features. Canvas for journey orchestration, Connected Content for real-time personalization. Most teams underuse both. We build them properly.
How do you handle Braze Currents and data integration?
We architect your Currents setup to flow into your data warehouse (Snowflake, BigQuery, Redshift) and back into segments. This is where Braze's real intelligence lives, and where most agencies stop short.
What types of brands do you work with on Braze?
US B2C, $5M-$50M revenue, in fintech, ecommerce, SaaS, and consumer apps. We've built Braze instances across e-pharmacy, telehealth, restaurant tech, and DTC. Not the right fit for B2B SaaS.
How quickly can you get our Braze instance optimized?
Audit and strategy: Week 1. First optimized Canvas flow live: Week 2. Full retention program rebuilt: Month 1–2. Sustained revenue lift: Month 3+.

BOOK A STRATEGY SESSION

Ready to make Braze your fastest-growing revenue channel?

30 minutes with a Braze L3 certified expert. Walk away with a written audit of your Braze instance — every Canvas flow, every revenue leak, every feature you're underusing. Yours to keep.

Here’s what we’ll dig into:

Every revenue leak in your Canvas flows

Every Braze feature you're underusing

How Currents and AI tie to repeat revenue

Whether Propel is the right fit for your stack